Millennials Matter
The people that make up the largest and most influential generation in history are more diverse , culturally significant and open to new ways of thinking than any other generation . Many brands are trying to position their products as desirable to millennials — making this generation the most sought-after in the world .
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Transitions has brought together a collaborative group of enthusiastic millennial eyecare professionals , Change Agents , to share our passion and engage with the public , while showcasing how well Transitions lenses fit into our millennial lifestyles ,” said Taff . “ This gives me a great opportunity to share my passion for stylish glasses and the lens technology that goes into creating the perfect pair of glasses . ”
Transitions , the swirl , Transitions Adaptive Lenses , Transitions Signature and XTRActive are registered
8 EYE FOCUS | June Digital 2017 trademarks of Transitions Optical , Inc ., used under license by Transitions Optical Limited . Live the Good Light is a trademark of Transitions Optical Limited . © 2017 Transitions Optical Limited . Photochromic performance is influenced by temperature , UV exposure lens material .
Transitions ® lenses have always been focused on protecting patients ’ eyes . The Transitions family of products help protect against harmful blue light indoors , emitted by led lights and digital devices , and outdoors , from the sun . They also provide protection from glare and UV rays . However , Transitions lenses are becoming increasingly relevant in the recent surge of fashionable eyewear . With the introduction of graphite green for Transitions ® Signature ® lenses and Transitions ® XTRActive ® lenses , Transitions Optical is breaking ground on positioning lens selection as just as important as frame selection when it comes to combining protection and style .
In order to become a product that resonates with millennials , without isolating its core audience , Transitions Optical has introduced a new consumer brand campaign for 2017 called “ Live the Good Light™ ,” which showcases a diverse group of people with different lifestyles all enjoying the light around them with Transitions lenses . The campaign positions Transitions as an experiential brand as viewers get an “ into the lens ” perspective . Transitions lenses seamlessly adapt to help protect from UV and harmful blue light , so wearers can enjoy the good light more comfortably , while remaining stylish .
The commercial can be viewed on the Transitions Lenses : Healthy Sight Professionals Facebook page .
The Millennial Mindset
When it comes to making a connection with millennial patients , Sheena Taff is second to none . Often referred to as being born with optical genes , Sheena has brought her passion for fashion , beauty and design to her career and to her ever-growing collection of eyewear .
As the 2016 Transitions Optical Brand Ambassador and a Transitions Change Agent , Taff uses her millennial mindset to educate patients about the benefits of Transitions lenses in terms of style and protection . She uses tactics like social media to share photos of her staff in new eyewear styles as well as what ’ s new and upcoming in her business to connect with millennials . She also maintains a blog ( OpticianAboutTown . com ) where she talks about fashion , beauty and style .