CONTENTS
PUBLISHER
Robert May
416-432-8473
[email protected]
ON THE COVER
6 The Canadian Scene
By Denis Langlois
ASSOCIATE PUBLISHER
Mary Lu May
416-233-0779
[email protected]
10 Lenses to block the bad blues
FEATURES
16 Measuring return on marketing investment
By Kevin Wilhelm, president of Marketing4ECPs
18 Information, assistance at your fingertips
By Troy Patterson
28 An interview with the head of the OOA
By Denis Langlois
22 Inside Optics 2017 jam packed with educational opportunity
By Troy Patterson
30 FRAMED: An “Eye Deal” Business
By Denis Langlois
INDUSTRY NEWS
4
Get Ready for VEW
24 Safilo, Authentic Brands Group announce renewal of Juicy
Couture licence agreement
26 HOYA acquires Central Optical Company
On the Cover:
Leandro Glacier by Serengeti
IN OUR NEXT ISSUE
OF OPTICAL PRISM
> Cool kids' frames
> Sunglasses for kids
> Helping kids adapt to eyewear
www.opticalprism.ca
EDITOR
Denis Langlois
519-379-1380
[email protected]
ASSOCIATE EDITOR
Troy Patterson
519-386-2130
[email protected]
ASSISTANT EDITOR
Jody Johnson-Pettit
519-370-2000
[email protected]
ART DIRECTOR
Fusun Uzun
416-829-8106
[email protected]
ADVERTISING:
Tel: 416-233-0779
Fax: 416-233-1746
E-mail: [email protected]
Website: www.opticalprism.ca
Responsibility: Nusand is not
responsible for the opinions or state-
ments of its editors or contributors.
All rights reserved. Reproduction of
any article, photograph or artwork
is strictly prohibited.
OPTICAL PRISM
225 The East Mall, Suite 1113,
Toronto, Ontario,
Canada M9B 0A9.
Fax: 416-233-1746
[email protected]
EYE FOCUS | June Digital 2017 3