SAFILO, AUTHENTIC BRANDS GROUP
ANNOUNCE RENEWAL OF JUICY COUTURE
LICENCE AGREEMENT
Safilo and Authentic Brands Group announced this
spring a five-year extension of their licence agreement
for the design, manufacturing and distribution of the
Juicy Couture eyewear collections of sunglasses and
optical frames.
The agreement will now run until Dec. 31, 2022.
“The renewal of our license agreement, originally forged in
2005, is a result of positive performance year over year
and our strong partnership with ABG,” said Luisa
Delgado, CEO of Safilo Group.
“The Juicy Couture brand fits very well with our portfolio
strategy, offering popular brands to our target market.
We are excited to partner with the brand to grow our
diversified distribution channels.”
“We are thrilled to continue a successful partnership
with Safilo,” said Jarrod Weber, EVP of fashion at ABG.
“Together, we have forged a long-standing relationship that
has led to the expansion of the Juicy Couture brand, its
categories and distribution channels around the world.”
Juicy Couture is distributed in qualified independent
opticians, corporate optical chains, and department
stores, across the globe and on JuicyCouture.com.
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