New Patients , Increased Retention , Higher Sales Proven results powered by Marketing4ecps
GROWINGWITH4ECPS . COM
EYE CONSULTANTS OF COLORADO
New Patients , Increased Retention , Higher Sales Proven results powered by Marketing4ecps
Marketing4ECPs has built a proven marketing program for the independent optometrist . Eye Consultants of Colorado launched their Marketing4ecps in 2015 . Since then , they have seen consistent growth in their practice .
5 Questions with Eye Consultants of Colorados ' Dr . Scot Morris
When did you get started with digital marketing and what was the biggest motivating factor to get started ?
We had a website and social media account for some time , but I was reluctant to invest the time and money in advertising . However , like many independent business owners , we began to recognize how the digital world was changing the way our patients found and interacted with our business . So in 2015 , we were convinced to try the Marketing4ecps program for 6 months .
What has been one of your most notable realizations you ’ ve found after launching your digital marketing program ?
We had worked hard to ensure our office was welcoming to patients as soon as they walked in the door . That included the decor , the design , and how our staff interacted with patients . A major realization was that we worked so hard on these things to make a good first impression when in fact that first impression started on our website . We found that the majority of people coming to our office had first been to our website . It motivated us to ensure that not only was it well designed , but that it was highly effective in inviting patients into our practice be it for an appointment with one of our doctors , or to shop for new frames .
INCREASE in new patients
Where do you believe you have seen the most success since integrating digital marketing into your overall marketing efforts ?
Digital marketing has not only been an effective tool in growing our patient population , but it has been a tremendously valuable tool in the measurement of our marketing as a whole , both offline and online . I ’ m an analytical guy and have always been astutely focused on our marketing metrics . We now have full transparency of where every marketing dollar we invest goes , and the impact it is making on the business . It allows us to be really efficient with our marketing dollars .
How has digital marketing changed the way you approach marketing in general ?
Digital marketing has made us more adventurous yet more calculated because we now have a measurement process that reduces the guessing game we had traditionally found marketing and advertising to be . If we want to try a new advertising avenue we know we have a way to measure the results .
What advice would you give to anyone in eye care seeking to integrate digital marketing into their business ?
When it is time to get serious , seek professional assistance . We like to believe that we were early adopters of digital marketing and the opportunities it presented our practice . It wasn ' t until we began working with a team of digital professionals from all areas of marketing who had the ability and know how to pull all of our efforts together and focus them in a strategic direction did we see the results we enjoy today .
INCREASE in new patients revenue
See the full case analysis of the Eye Consultant of Colorado ’ s Marketing4ecps program at
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