"It’s
the design
process - rather
than the design -
which we are
really proud
to be able
to offer.”
Guild Eyewear says though their frames
are made in the traditional way, the com-
pany innovates through the streamlining
of process and vertical integration of
their production.
“The design software that we use allows us
to move from design concept to end prod-
uct in a very short time,” says Guild's Savi
Pannu. “This allows us to have maximum
flexibility in prototyping and is the core
strength of our bespoke business - a very
significant part of what we do at the
GUILD studio.”
The company's design software is unique
to GUILD and was created by founder
Rod Fitzsimmons Frey. Pannu says what
really sets them apart from other brands
is their 'Bespoke Experience', where they're
are able to create completely custom eye-
wear, made entirely in-house for clients
in a very short time.
“In this respect, it’s the design process -
rather than the design - which we are really
proud to be able to offer,” Pannu says.
Having everything under one roof lets
Guild keep production 100 per cent local,
which is also one of their core values.
Pannu says one of their major concerns
as a brand is to be ethically-made and
sustainable, and the company aims to apply
those standards to every aspect of
their operation.
20 EYE FOCUS December Digital 2017