By Troy Patterson
INNOVATION IN THE EYEWEAR INDUSTRY TAKES
MANY MORE FORMS IN 2017 THAN JUST TECHNOLOGY.
BRANDS NEED TO INNOVATE NOT ONLY TO MEET
THE NEEDS OF CUSTOMERS, BUT TO MAKE THEIR
PRODUCTION MORE EFFICIENT, BRING COSTS DOWN
AND COMPETE IN AN EVER-INCREASINGLY COMPETITIVE
ONLINE MARKET, ALONGSIDE TRADITIONAL
STOREFRONTS. IN ORDER TO DO THIS, NOT ONLY
IS ADOPTING AND CREATING NEW MEANS AND
METHODS TO USE TECHNOLOGY ESSENTIAL, IN MANY
CASES IT'S THE KEY THAT SETS BRANDS APART IN
THE VAST NATIONAL AND WORLDWIDE MARKETS LIKE
THE ONE IN CANADA AND ACROSS NORTH AMERICA.
SOME OF THESE CANADIAN BRANDS INCLUDE
PLASTIC PLUS, ALTERNATIVE/PLAN “B” EYEWEAR,
SPECSY AND GUILD EYEWEAR, WHICH ALL BRING
SOMETHING DIFFERENT TO THE MARKET TO FACE
THE CHALLENGES WITHIN THE NICHES THEY'RE
CARVING OUT FOR THEMSELVES.
EYE FOCUS | December Digital 2017 15