Five Tips for Helping Patients
Find the Style in Lenses
1. Find the Frame that Fits Your Patients
Bold frames that used to be reserved specifically for sunglasses are now being worn as everyday eyewear. Recommending a
bold frame to patients will help them look fashionable both indoors and out, especially with Transitions® lenses. Face shapes also
come into play when recommending frames. For example, round frames complement heart-shaped faces and rectangular frames
complement round faces.
2. Embrace Colour
Tortoise shell and black frames are timeless, but traditional
and peculiar colour combinations are timely. A bold traditional
colour, like green or purple, paired with a basic frame can add
just the right amount of pop without stepping too far outside
your patient’s comfort zone. If your patient is open to taking it
one step further and showing off their wonderfully unique style,
try recommending an unconventional frame colour like lapis or
hazelnut. Colour blocking, or combining colours, can also help
patients get the most out of their frames and enhance their look.
3. Colour Match Lenses and Frames
Coloured lenses can add fashion and function to eyeglasses.
Transitions lenses are available in three colour options – grey,
brown and graphite green. Grey lenses offer a neutral colour
for natural vision, brown lenses offer enhanced colours and
contrast and green lenses provide natural vision with enhanced
contrast. Each lens colour offers its own unique style, even when
in the same pair of frames! Transitions lenses seamlessly adapt
to changing light conditions, providing the optimum protection
and style for patients.
Black and grey frames pair well with almost any lenses, but bold
colour combinations can help your patients stand out. Purple
frames with grey Transitions lenses, blue frames with graphite
green Transitions lenses or tortoise shell frames with brown
Transitions lenses can add to patients’ style profiles.
Transitions grey
Neutral colour for
the most natural
vision
Transitions brown
Most contrast and
enhanced colours
Transitions
graphite green
Natural vision and
enhanced contrast
4. Enhance the Look with More Lens Options
Move over, frames – lenses are now just as important to creating an eyewear look and expressing personal style. Options
like gradient lenses or flash mirror coatings can create infinite fashion possibilities with the number of colour options and
combinations available. Keep in mind that flash mirror coatings also reflect the sun’s rays outward, adding fashion to function.
5. Understand Your Patients
Last but not least, understanding your patients’ lifestyles and unique needs is perhaps the most important part in recommending
stylish eyewear. When patients walk in, pay attention to their shoes, bags, watches and overall personal style. Are they athletic?
What are their hobbies? Asking questions about patients’ lifestyle and style preferences can help tailor your suggestions to their
interests. If your patient has multiple hobbies, recommend multiple pairs of eyeglasses or sunglasses to meet different needs.
Find additional strategies and downloadable education materials on how to
find the style in lenses at Transitions.com/Style