NIKON LENSWEAR LAUNCHES
CANADIAN CAMPAIGN
Benefitting from Nikon’s years of
proven optical design expertise, today’s
Nikon eyeglass wearers praise the
unparalleled comfort and pleasure of
lenses that are the closest thing to
natural vision. Located in Montreal,
Nikon Optical Canada Inc. (NOCI)
has been selling ophthalmic lenses
exclusively to Canadian eye care professionals for over 25 years.
JAPANESE IN ITS ROOTS,
CANADIAN AT HEART.
Most people associate Nikon with
superior camera lenses, the ultimate
means of capturing emotions, and in
some cases under the most extreme
and demanding of conditions. From
missions in the blistering cold weather
of Antarctica to the unpredictable
environment of space,
NIKON HAS EARNED ITS
LEGENDARY BRAND STATUS.
Yet many consumers still don’t know
that Nikon offers eyeglass lenses that
18 EYE FOCUS | December Digital 2015
are amongst the thinnest and lightest
in the world. With the introduction
of this national consumer campaign,
the goal of Nikon Lenswear is to build
awareness, drive traffic to clinics, and
create a conversation between consumers and their eye-care professionals
about Nikon lenses.
“A recent study we carried out
confirmed, among other things, one
important finding: Consumers are
more likely to purchase a brand that
they know and trust.” says Isabelle
Mongeau, VP of Marketing & Business
Development at Nikon Optical Canada.
“This is good news for Nikon, given
the reputation behind the iconic
name. With the Your Eyes Deserve
Nikon Lenses campaign, we aim to
generate awareness for Nikon lenswear
specifically, while evoking that feeling
of trust that comes with the Nikon
brand. By tying in a spe