SILMO, REBOOTING
SILMO TV IN 2015
SILMO TV, OPENING UP THE WORLD’S LARGEST FLAGSHIP STORE
SILMO 2015 is continuing its makeover by rebooting SILMO TV, to offer
exhibitors and visitors a trade fair
with its finger firmly on the pulse of
the industry. SILMO TV will without
a doubt be a real highlight of the 2015
event, which is scheduled for 25 - 28
September at the Paris Nord Villepinte
Exhibition Centre.
SILMO TV with a stunning new look
for a trade fair that’s growing ever
more connected with its new, leading
edge positioning, more in synch with
its market and in step with its times,
SILMO needed to come up with an
ultra-modern and effective tool... that’s
now been achieved thanks to SILMO
TV! More than just a TV stage set,
SILMO TV will be the go-to multimedia
tool of this
2015 EDITION:
Connected with its public: SILMO TV
will be the preferred showcase for all
exhibitors seeking visibility and a key
information hub for visitors and
optics industry players.
Connected with its industry: SILMO
TV will be a forum for debates and
programmes on the sector’s latest
developments, shining the spotlight
on 4 major topics: Fashion, Health,
Innovation and Training.
Connected with the exhibition’s news
as it happens: To ensure you don’t
miss a minute of the action, SILMO
TV will bring you all the highlights of
the trade fair via live coverage on
the stage.
Connected with the digital world:
SILMO TV will be pre-recorded and
broadcast on YouTube, with a presence
too on the major social media platforms
to give maximum interactivity.
14 Eye Focus | August 2015
SILMO TV has put together a bespoke
schedule, closely tailored to the issues
facing the optics sector. Each of the
4 days of the exhibition will feature a
range of topical, must-see programmes:
Innovation Break: a programme
dedicated to innovation within
the sector
SILMO 360° : the exhibition’s news
bulletin, enabling you to experience
the day’s highlights live or catch up
with them later
Rendez-vous Profes sion (Industry
news roundup): in partnership with
ACUITE C Tendances: a genuine catwalk, showcasing trends uncovered
by our journalists SILMO Academy:
a programme focusing on health
and training
La Minute Basse Vision (What’s new
in Low Vision): presenting the latest
developments in low vision
Les Rendez-Vous avec (Profiles):
introducing a different exhibitor every
day, their background and their
vision of the industry
KEY FIGURES
FOR SILMO TV:
36 programmes scheduled
24-hour coverage
15 innovations presented
10 major trends uncovered
4 news broadcasts, enabling you
to keep tabs both on the exhibition and on the industry’s latest
developments!