EYE FOCUS | SPOTLIGHT
Dragon Eyewear to launch
eco-friendly line
Dragon Eyewear, a globally recognized performance
eyewear brand by Marchon, will be launching Sept. 1 a
new eco-friendly, plant-based resin eyewear offering.
Beginning this fall, all new and key carryover injected
sunglasses and ophthalmic frames will be produced
using the bio-based material, further asserting the
brand’s commitment to social responsibility and
bringing more sustainable practices to the brand’s
eyewear business.
alternative to standard petroleum-based plastics.
The use of plant-based resin helps reduce Dragon’s
carbon footprint, while providing the same light-
weight, durable quality that Dragon eyewear is known
for. Castor beans are inherently drought-resistant,
requiring very little irrigation or fertilization. It can
grow in arid regions of the world where little else can
be sustainably farmed.
“As Dragon continues to develop products that en-
hance an active and outdoor-oriented lifestyle, we felt
it was the perfect time to introduce an environmental-
ly-conscious material into our business practices,” said
Lauren Makofske, Global Brand Director of Dragon
Alliance. “By incorporating plant-based resin into our
injected collections, we are taking the first step to-
wards making a positive impact on the environment.” The castor beans used by Dragon are sourced from
Pragati Project certified farmers, a sustainable
castor initiative and educational program aimed at
increased income and improved quality of life for
farmers who adopt sustainable agricultural practices.
Pragati teaches farmers how to produce higher yields
while improving working conditions and preserv-
ing the environment through methods of water and
soil conservation and improved waste management
practices.
Plant-based resin is a bio-based plastic made from
castor bean oil, a highly resilient and renewable For more information on Dragon’s premium goggles
and eyewear, visit dragonalliance.com.
8 EYE FOCUS August Digital 2019