EYE FOCUS | FEATURE
Create exceptional kids’
eyewear experiences
By Trudi Charest, RO
It’s back-to-school time and that means new eyewear! Kids today are more informed than most
people realize. They watch a lot of TV and spend a great deal of time on digital devices. They
know brands and they often have a good idea of what they like and don’t like. There is probably
a good chance that they have an idea of what they want in a new pair of frames, especially if
this is not their first pair. There are ways you can make this an exceptional experience for kids.
We want them to feel that getting new eyeglasses is a fun, exciting event and that takes some ef-
fort and planning on the part of the practice or optical store. Catering to kids is easy…just think
like a kid! Here are nine ways to create exceptional kids’ eyewear experiences:
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