EYE FOCUS | FEATURE
Canadian actor, musician and model Rob Raco has
been named the ambassador for the FENDI men’s
eyewear collection for both the spring/summer 2019
and fall/winter 2019-20 seasons.
Born in 1989 in Windsor, Ont., Raco made his acting
debut as Clark Barker on the hit television series,
Supernatural. His breakthrough role came when
he starred in the wildly popular CW series River-
dale, which won the Teen Choice Drama Award in
both 2017 and 2018 and a People’s Choice Award for
drama show of 2018.
Raco is also part of the band The Good Time Boys,
which also includes his Riverdale co-star KJ Apa.
As brand ambassador, Raco stars in the new film,
“All the Time,” which showcases the new FENDI
eyewear collection that is produced and distributed
by Safilo Group.
In a texturized kaleidoscopic atmosphere, the film
plays on the concept that sunglasses can be worn at
all times of the day.
Leading the viewer throughout the day, the film -
available to view at fendi.com - portrays Raco in an
indoor living space, sitting on a chaise lounge and in
a photographic set-up.
The change of time is marked by a new pair of
sunglasses at every moment of the day, beginning
at sunrise, passing through the morning, afternoon
until sunset.
As time passes, new shades of colours – from dark
blue to orange – and vivid flashes of light enter the
scene, accompanying Raco during the day, lived
through the lenses of the new FENDI spring/sum-
mer 2019 men’s eyewear collection.
Recently, Raco spent some time answering ques-
tions about the new FENDI collection and the new
“All the Time” video.
Q. What was shooting the video like?
A. The video shoot meant a lot to me. It was amazing
to collaborate with the FENDI team. It immediately
became a comfortable set as soon as we started
shooting and throwing new concepts together. It was
a great start to an amazing campaign.
Q. Any anecdotes from this experience with
FENDI?
A. My favourite part of this experience was all the
support throughout the day. It was a long day of
shooting and by the end, everyone’s faces were get-
ting long. So, to spice up the last few shots, I decided
to have music blare throughout the studio and have a
little dance party, so we could all wake up. Needless to
say, we finished with big smiles.
Q. What does FENDI mean to you?
A. Family. This company is built around an incredible
energy of individuals that treat you like family once
you’re a part of it.
Q. How would you describe the FENDI man?
A. The FENDI Man is a bold, fearless individual who
expresses himself as he chooses, not how society
expects him to. The Fendi Man makes a statement.
Q. What do you think you have in common with the
FENDI man?
A. I like to think of myself as fearless, but truly this
project has allowed me to become bolder and more
eccentric.
Q. How do you feel about being the ambassador
of the FENDI eyewear collection?
A. This journey has pushed me into new doors that I
never thought I’d open in my career. Representing the
face of a company with such strong, powerful fashion
ideas has allowed me to recreate myself. I am honoured.
Q. What do you think of the new FENDI men’s eye-
wear collection?
A. The new eyewear collection is a mixture of both
classic and bold styles. I find myself switching out
frames based on moods. It’s very diverse and sleek.
I never take them off!
Q. What are your plans for the future?
A. I’m always reinventing myself creatively. As of
now, I’m focusing on acting and music. I have pro-
jects on both sides that I’m extremely excited about
but at this point I want to be bold and turn heads
instead of getting lost in a sea of commercialism.
EYE FOCUS | August Digital 2019 21