Optical Prism August 2019 | Page 17

EYE FOCUS | COVER STORY “Maui is our birthplace and we are committed to staying true to our roots.” Local Kine -JEFF SPEIRAN, MANAGING DIRECTOR OF MAUI JIM CANADA sunglasses and optical frames for both men and women and its products are sold in more than 100 countries, including Canada. Its headquarters are located in Lahaina, which is just south of Ka’anapali Beach. MJO2207 Maui Jim also has a corporate office, distri- bution centre and state-of-the-art digitally processed prescription lab in Peoria, Illinois. A second lab recently opened in Germany, within the company’s European central warehouse, to support the growing global demand for its products. Maui Jim’s sunglasses have been designed to respond to the bright sun and harsh glare that is all too common on the island in the central Pacific Ocean. Haleiwa Each pair is equipped with the company’s patented PolarizedPlus2® lens technology. “This means Maui Jim sunglasses block 100 per cent of harmful UV rays and elimi- nate glare, while enhancing colour, clarity and detail,” Speiran says. PolarizedPlus2 lenses eliminate 99.9 per- cent of glare and also include treatments that resist scratches, shed water and snow and repel grease and smudges. Triton EYE FOCUS | June Digital 2019 17