Optical Prism August 2019 | Page 11

EYE FOCUS | COVER STORY Ogi Bluff 8282 Bluff 8280 Bluff 8279 “We’ve worked to innovate and update this hinge, creating an entirely fresh concept of our fleur-de-lis impressed within the hinge for an extra spark of style and ingenuity.” WESTGROUPE At WestGroupe, the design depart- ment is always on the lookout for new spring hinges, materials and manufacturing processes in order to create the best product possible. “From a manufacturing standpoint, evolutions in laser technology has enabled us to incorporate laser solder into most of our collec- tions, which allows for a cleaner and stronger solder, leading to less breakage,” says Beverly Suliteanu, vice-president of product develop- ment. “On the colour front, new processes in digital printing have enabled us to incorporate more customized patterns on our metal and even acetate frames, which has enabled us to differentiate our designs, particularly in FYSH, from our competition.” This process is visible in FYSH model F-3633. “Innovative hinges are a must in the Evatik collection and we are launching two new models, E9191 and E9192, with screwless, flexible hinges that are sure to be a hit,” says Suliteanu. FYSH F-3633 Evatik 9192 Evatik 9191 EYE FOCUS | August Digital 2019 11