EYE FOCUS | COVER STORY
Many optical companies are
embracing innovative features in
their latest product releases.
“Something Ogi has been working
on internally for some time is the
way hinge pieces interact with the
frame,” says Alec Norem, content
creator at Ogi Eyewear.
A perfect example, he says, is
the book-end hinge seen in Ogi’s
Seraphin collection.
“This signature hinge piece has
been key to both Seraphin’s func-
tionality as well as its presence in
the fashion world,” he says.
Difference
in the Details
By Jody Johnson-Petit & Denis Langlois
New hinge designs, frame materials and manufacturing
processes are helping to create both fashionable and
functional eyewear for the Canadian marketplace.
10 EYE FOCUS August Digital 2019
“We’ve worked to innovate and
update this hinge, creating an
entirely fresh concept of our fleur-
de-lis impressed within the hinge
for an extra spark of style and
ingenuity.”
Norem says the eye industry
thrives on the creation of “stylistic
choices the consumer subcon-
sciously is searching for, filling
those gaps of fashionable accesso-
ries rather than just a functional
pair of glasses.”
There is always a need and desire
to move the needle forward to look
for new and innovative ways in
bringing forth a better product.