EYE FOCUS AUGUST 2018 EYEFOCUS_august_2018 - Page 6

TRANSITIONS AND SNAPCHAT door environments and watch the lenses darken as the scenes go to day- time outdoor settings. Users can find the Transitions lens experience in the Snapchat app. “The new Light Under Control cam- paign is all about encouraging patients to embrace their personal sense of style with Transitions lenses and incorporate this technology into their lifestyle,” says Patience Cook, director North America marketing, Transitions Optical. “The Snapchat lens will help people see that everyday eye care can be hassle-free, smart and stylish.” As part of its Light Under Control campaign, Transitions Optical has partnered with Snapchat to create an interactive augmented reality try-on experience. The Snapchat lens allows users to see themselves in different eyeglass frame styles, in fun indoor and out- The new Transitions Light Under Control campaign aims to bolster the company’s efforts to attract new wear- ers and recruit a younger generation of eyeglass wearers to the photochro- mic lens category. The Transitions lens experience will be available through the custom Snapcode until mid-October. J&J LAUNCHES DIGITAL PLATFORM FOR ECPS Johnson & Johnson Vision has launched in Canada JNJVISIONPRO. CA, a bilingual digital platform that delivers online learning, patient edu- cation materials, practice resources and connected commerce – all aimed at streamlining and simplifying the online experience for thousands of eye care professionals. The digital platform is a single destina- tion, offering in-office support for ECPs in managing the diverse needs of their practices, including: - Product Ordering: Users can use the connected commerce site to order ACUVUE Brand contact lenses and request shipping directly to patients; - Online Learning: The digital plat- form offers educational opportunities to each user based on the user’s role, whether a doctor or paraprofessional; - Patient Resources: Instructional videos and other downloa