TRANSITIONS AND SNAPCHAT
door environments and watch the
lenses darken as the scenes go to day-
time outdoor settings.
Users can find the Transitions lens
experience in the Snapchat app.
“The new Light Under Control cam-
paign is all about encouraging
patients to embrace their personal
sense of style with Transitions lenses
and incorporate this technology into
their lifestyle,” says Patience Cook,
director North America marketing,
Transitions Optical. “The Snapchat
lens will help people see that everyday
eye care can be hassle-free, smart
and stylish.”
As part of its Light Under Control
campaign, Transitions Optical has
partnered with Snapchat to create an
interactive augmented reality try-on
experience.
The Snapchat lens allows users to
see themselves in different eyeglass
frame styles, in fun indoor and out-
The new Transitions Light Under
Control campaign aims to bolster the
company’s efforts to attract new wear-
ers and recruit a younger generation
of eyeglass wearers to the photochro-
mic lens category.
The Transitions lens experience
will be available through the custom
Snapcode until mid-October.
J&J LAUNCHES
DIGITAL PLATFORM
FOR ECPS
Johnson & Johnson Vision has
launched in Canada JNJVISIONPRO.
CA, a bilingual digital platform that
delivers online learning, patient edu-
cation materials, practice resources
and connected commerce – all aimed
at streamlining and simplifying the
online experience for thousands of
eye care professionals.
The digital platform is a single destina-
tion, offering in-office support for
ECPs in managing the diverse needs
of their practices, including:
- Product Ordering: Users can use the
connected commerce site to order
ACUVUE Brand contact lenses and
request shipping directly to patients;
- Online Learning: The digital plat-
form offers educational opportunities
to each user based on the user’s role,
whether a doctor or paraprofessional;
- Patient Resources: Instructional
videos and other downloa