The Digital
Advantage
By Denis Langlois
Canadians are among the most
engaged Internet users in the world,
according to a 2017 report by the
Ottawa-based Canadian Internet
Registration Authority.
A whopping 90 per cent of Canadians
use the world wide web regularly and
nearly three-quarters of Canadians
spend at least three to four hours
online each day .
While desktop computers are still the
most popular way to access the Net,
the use of mobile devices to browse
the web has more than doubled since
2013, from 32 to 67 per cent.
About 91 per cent of the Canadians
who are online spend time checking
or responding to e-mail, while half of
Canadian Internet users spend their
time shopping online.
The CIRA report says 81 per cent of
Canadians have purchased something
online within the last 12 months.
Clothing and other apparel, like eyewear,
are the most commonly purchased
items by Canadian consumers on
the Internet.
With Internet use continuing to rise,
eyewear and eyecare companies are
always working to improve and ex-
pand their offerings online and find
new ways to engage with and educate
ECPs and consumers on the Net.
Here are some examples of the newest
ways that optical companies are using
this digital advantage.