HOYA, NOVA announce
partnership
HOYA Vision Care Canada has
announced a strategic partnership
with NOVA Optical Labs in Red Deer,
Calgary and Lethbridge, Alta., to help
strengthen the local presence as the
only full-service laboratory in Alberta.
NOVA Optical Labs, a truly Canadian
manufacturer, was established in 1992.
They expanded to Calgary in 2005 and
then to Lethbridge in 2011. Today, it is
one of the most successful and truly
independent Alberta Labs specializing
in providing exceptional service and high-
quality products at reasonable prices.
Ahmos Henry, president of HOYA Vision
Care Canada stated: “This partnership
will help to set an unprecedented local
presence in Alberta and provide NOVA
Optical Labs with multinational brand
support including customer care,
manufacturing, sales and marketing.”
This will add numerous capabilities
to the existing manufacturing opera-
tions making NOVA Optical Labs one
of the strongest lens suppliers in Canada.
This will also provide the competitive
edge in western Canada for both dress
wear and protective safety eyewear.
28 EYE FOCUS | August 2018
In support of this
partnership, NOVA
Optical Labs will be
announcing a
national campaign
for a 24-hour service
commitment on
SEIKO progressive
lenses which
includes anti-reflec-
tive coating. HOYA
Vision Care Canada
will also extend their
national marketing
campaign to NOVA
Optical Lab custom-
ers providing even
greater incentives
for choosing NOVA.
This agreement will be closing in
June 2018 at which time Hoya will offer
the support needed to expand and
offer NOVA’s Albertan-made lenses to
the entire Canadian market.