HOYA, NOVA announce partnership HOYA Vision Care Canada has announced a strategic partnership with NOVA Optical Labs in Red Deer, Calgary and Lethbridge, Alta., to help strengthen the local presence as the only full-service laboratory in Alberta. NOVA Optical Labs, a truly Canadian manufacturer, was established in 1992. They expanded to Calgary in 2005 and then to Lethbridge in 2011. Today, it is one of the most successful and truly independent Alberta Labs specializing in providing exceptional service and high- quality products at reasonable prices. Ahmos Henry, president of HOYA Vision Care Canada stated: “This partnership will help to set an unprecedented local presence in Alberta and provide NOVA Optical Labs with multinational brand support including customer care, manufacturing, sales and marketing.” This will add numerous capabilities to the existing manufacturing opera- tions making NOVA Optical Labs one of the strongest lens suppliers in Canada. This will also provide the competitive edge in western Canada for both dress wear and protective safety eyewear. 28 EYE FOCUS | August 2018 In support of this partnership, NOVA Optical Labs will be announcing a national campaign for a 24-hour service commitment on SEIKO progressive lenses which includes anti-reflec- tive coating. HOYA Vision Care Canada will also extend their national marketing campaign to NOVA Optical Lab custom- ers providing even greater incentives for choosing NOVA. This agreement will be closing in June 2018 at which time Hoya will offer the support needed to expand and offer NOVA’s Albertan-made lenses to the entire Canadian market.