EYE FOCUS AUGUST 2018 EYEFOCUS_august_2018 - Page 26

ways to grow your eyecare business By Trudi Charest Whether you’re a practice owner or optical store manager, part of your responsibility is to ensure growth of your business. The average business has about 10 per cent attrition each year, meaning 10 per cent of customers don’t return to you for some reason or another. To grow, you not only have to replace that 10 per cent of lost customers, but you need to find ways to add more customers and revenue to the bot- tom line. Not so easy in a changing market where more and more con- sumers are buying online and finding alternative options. Here are five ways you can grow your eyecare business: 3. GET CUSTOMERS TO COME IN 3. 26 EYE FOCUS | August 2018 GET CUSTOMERS TO COME IN MORE FREQUENTLY 3.