EYE FOCUS AUGUST 2018 EYEFOCUS_august_2018 - Page 21

NEW BLACKFIN APP Blackfin Airstream Clients is a new app for opticians that are Blackfin clients. Available for both Android and iOS, the app has been designed to improve the way of working with and selling Blackfin products. The interactive system consists of two sections - one for opticians and another to share with patients. Users can browse the Blackfin eyewear catalogue, watch the latest videos and find out about the latest brand news. formed about themes, ranging from the brand identity to company ethics, from technical specifications to sales advice. Orders can be managed by entering specific details for personalising the product. A version of the app will also be avail- able for opticians served by Blackfin distributors to enable indirect sales markets to be reached. The Blackfin Academy section contains brief snippets of information to keep opticians constantly updated and in- “We really wanted this app in order to ensure our image remains both unique and consistent. All our partner opticians can now have easy direct access to all Blackfin tools and information thus enabling us to bond even more closely with them and also keep them updated in real time,” says Blackfin CEO Nicola Del Din. The app is available at www.blackfin.eu/app. C ANADI AN CE RT IF IE D OPTOME TR I C A SS IS TAN T (CCOA ) P ROG R A M The staff you’ve always wanted already work for you. Invest in your staff – improve your practice. Our new and improved Canadian Certified Optometric Assistant (CCOA) online distance education program gives optometric assistants the skills and knowledge they need to contribute to a thriving optometric practice. New session begins September 17th. Earlybird registration July 9-August 17 $1575 Registration August 18-September 7 $1875 Learn more at www.opto.ca/ccoa