“The research-based claim that
patients are not only interested in
photochromic lens options, but
Transitions brand lenses, provides
an opportunity for ECPs to bring
lenses into the conversation about
not just eye health and convenience,
but style as well.” The survey found that almost half
of Canadian Millennials enjoy
shopping for eyeglasses.
The survey found that about 92 per
cent of consumers have heard of
photochromic lenses and over a quar-
ter are willing to try them. Almost
half of all respondents said they are
willing to try Transitions brand
photochromic lenses, with Boomers
and Gen X most likely at 42 percent,
followed closely by Millennials at
41 percent. “When it comes to purchasing
eyeglasses, consumers are most
likely to be influenced by others on
the topic of style, with 67 per cent of
people saying this. Style was the high-
est feature among all generations,
followed by cost at 49 per cent.”
“When making a purchase, eyeglass-
es or any other product, people often
consult family, friends or online fo-
rums for their opinion,” the survey
revealed, according to Transitions.
Eyeglass wearers are the most
influenced by eyecare professionals
when making purchasing decisions,
according to the survey, with 58
percent of all generations feeling this
way. This provides an opportunity
to bring style, as well as cost, into
the conversation when assisting
consumers with their purchase.
Almost half of the respondents
said clear and upfront costs would
help to make their shopping
experience better.