“When it comes to purchasing eyeglasses, consumers are
most likely to be influenced by others on the topic of style,
with 67 per cent of people saying this. Style was the highest
feature among all generations, followed by cost at
49 per cent.”
“Shopping for eyeglasses is an
especially enjoyable experience for
Millennial wearers. New eyeglasses
enhance the way individuals feel
about themselves. Our research
shows that patients desire an in-
creased variety in frame and lens
choices,” Patience Cook, director,
North America marketing for
Transitions, tells Optical Prism
magazine.
“One way eyecare professionals
can do this is by taking advantage
of the availability of lens colours in
Transitions Signature lenses by
demonstrating how any frame can
be personalized further for a patient
with a uniquely coloured lens. This
really produces a multitude of
frame and lens combinations for
ECPs to offer.”
The survey asked Canadians how
the eyewear purchasing process
could be better. Nearly half of all
respondents said having a good
selection of frames would improve
their experience.
Boomers were the most likely to
feel this way at 48 per cent, followed
by Gen X at 45 per cent and Millenni-
als at 43 per cent.
The survey revealed that lens
options should also be discussed
with patients.
“It’s no surprise that eyeglass wearers
want affordable and stylish frames,
however, bringing lenses into the
conversation about style and price
has become even more important
when speaking to patients about
purchasing eyewear,” Cook says.