Extraordinary Health Magazine Extraordinary Health Vol 30 | Page 18

The making
of a gummy
The mykind Way
We do a lot for our kids, right? I have four kids and I spend my
by Jeff Brams
So, I started to devote my full energy to solving a problem.
best moments each day pouring into their lives. The time that’s How can we take our organic vitamins—these special mykind
not spent with them and my wife is primarily spent developing Organics vitamins that come from organic botanical ingredients
new products for Garden of Life ® . Every now and then, these and not isolated synthetic chemicals–and create a gummy that was
two priorities align perfectly. equally as good? That means Certified Organic, Non-GMO Project
THAT’S HOW OUR NEW MYKIND ORGANICS
GUMMY VITAMINS BEGAN. Verified, Certified Vegan, Certified Gluten Free and Kosher—from
Around three years ago we were celebrating the early launch of
new mykind Organic sprays when my kids asked me to make more
vitamins that were “fun” to take. I hadn’t paid much attention
to the growing numbers of gummy vitamins; frankly, I’d always
looked at them as candy, with a little ‘healthy’ twist. With the primary
ingredients being sugar syrups, gelatin and flavors, it was hard for me
to take these vitamins seriously. But I could see that my kids were
onto something. Our sprays were quickly becoming top sellers
and so were our chewable Vitamin D and Dr. Formulated Kid’s
probiotics and enzymes. People were sending us a message—
less pills and more fun nutrition options.
16 Extraordinary Health ™ • Vol 30
real organic food.
I started meeting with the top gummy manufacturers in the U.S.
and, over and over, was laughed out of the meeting. Most were
not Certified Organic. None were Non-GMO Project Verified
or Certified Gluten Free. But the most startling discovery was
that all of the leading manufacturers could not produce a Vegan
Certified and Kosher gummy. Let me reveal some industry insider
information to tell you why.