Extraordinary Health Magazine Extraordinary Health Vol 22 | Page 41
Taking Nutrition to
the “Superhero” Level
by Alicia Silverstone
’ve always thought a lot
about vitamins—probably
more than most normal people
do! Because here’s the thing:
I want to get all my nutrition
directly from the whole foods
I eat, right? And I know that
eating like a superhero is giving
me everything I need and then
some (except for B12—which almost
nobody is getting enough of—and vitamin
D—which is really only when I hole up
in front of a computer instead of getting
out in the sunshine). But, my mind always
comes back to this: What if you need
a little safety net? Something to make
100% sure that you’re getting all the
nutrients you need when life happens
and you find yourself without access to
greens and other goodness every day.
This first came to mind when I was
pregnant with Bear. My midwife
confirmed that I was pumping all kinds
of healthy awesomeness to my baby,
but she recommended taking a prenatal
as an “insurance policy.” After all,
sometimes I’d be traveling or working
crazy hours, and even though I’d be eating
kind, I wasn’t always able to take it to
that supercharged, superhero next level.
So, I set out to find the perfect vitamin—
one that was vegan, whole food† (as in
derived entirely and naturally from
foods), GMO-free and certified organic.
Turns out that was no simple task!
I could find vegan-friendly options,
but they wouldn’t be whole food-based.
Some vitamins claimed to be nothing
but whole foods, but in reality they
included binders, fillers and other
synthetics. What?! That’s like saying
your broccoli is nothing but broccoli
and then sneaking in some hydrogenated
soybean oil. Gross!
Unfortunately, as I found time and time
again, the vitamin market is just like
the processed food racket: producers
can market themselves as “natural”
without meeting any major criteria.
Seriously—they can make that claim even
though the “natural” sources come from
GMOs, include artificial colors, flavors,
sweeteners and on and on. They can also
pile a whole bunch of chemical isolates
and synthetic fillers in there, put
a pretty green leaf on the label
and call it a day. Some companies
have tried their best to keep it as
natural as possible, but I’ve learned
the process of making vitamins from
organic fruits, veggies and herbs is slow
and expensive. Kind Organics is really
an important innovation for these
reasons. This is the first multivitamin
to achieve the Certified USDA Organic
and Non-GMO Verified seals of
approval, and the first to use patentpending Clean Tablet Technology™!
† These statements have not been evaluated by the Food
and Drug Administration. This product is not intended
to diagnose, treat, cure or prevent any disease.