Garden of Life
®
Supports Track and Field
Athletes Nationwide with Five-Year Exclusive USATF Partnership
Garden of Life is officially off to the races! As the #1 selling protein of choice for amateur and professional
triathletes, marathon runners, weekend warriors and Ironman competitors for years, we’ve solidified our
commitment within the track and field community by signing a five-year exclusive sponsorship agreement with
USA Track & Field (USATF). As the exclusive provider of protein bars, protein powders and shakes, and probiotics
for USATF, we kicked off the partnership in July with athletes receiving products at the Olympic trials in Eugene,
Oregon, training camp in Houston and at the Olympic Games in Rio.
“We’re proud to be an American company and show our support for all members of USATF
and Team USA,” said Garden of Life president Brian Ray. “We’re excited to partner with USATF
because their commitment and dedication to track and field perfectly complements our
mission of Empowering Extraordinary Health ® .”
USATF is the National Governing Body for track and field, long-distance running and race walking in
the United States. It encompasses the world’s oldest organized sports, some of the most-watched events
of Olympic broadcasts, the country’s number one high school and junior high school participatory sport and
more than 30 million adult runners in the United States.
In addition to the 2016 Olympics in Rio and 2020 Olympics in Tokyo, select Garden of Life products will be
available to athletes year-around at hundreds of USATF qualifying events, National Team Training Camps,
National Team kits and athlete lounges. Ray added that all 130,000 USATF members will have access to
exclusive discounts as well.
“By joining forces with USATF, we saw an opportunity to respond to a growing need for ‘clean,’
safe, and reliable proteins,” he said. “Although the definition of clean is not uniform in
the marketplace, for Garden of Life it means products grown organically without the use of toxic
pesticides, fertilizers, growth hormones, antibiotics or genetically modified organisms (GMOs).
This is why our standard for clean has always been Certified USDA Organic, Non-GMO
Project Verified and Informed-Choice Certified clean for sport.”
USATF CEO Max Siegel said the organization is proud to welcome Garden of Life into its partner family
and into the national governing body space. “Our partnership will help ensure that our athletes have
access to healthy, organic protein and probiotics, especially during critical times when they are traveling
internationally with our National Teams.”
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