Extol February-March 2019 | Page 68

SUCCESSION SUCCESS UofL’s Family Business Center can help with that BY MELISSA CHIPMAN | PHOTOS BY CHRISTIAN WATSON SMALL OR LARGE, SUCCESSION – the action or process of inheriting – can rock a family business. Some weather the passing of the torch from generation to generation better than others. For example, Nanz & Kraft Florists has been in the Nanz family for nearly 170 years and in both the Nanz and Kraft families since 1895. Brown-Forman was founded by young pharmaceutical salesman George Garvin Brown in 1870 and still the Brown family is very involved. Planning for succession is critical. A business owner or CEO can’t just hand over the keys to the new owners and expect the next generation to help it grow and shine. “The departing owners have to get what’s in their heads out of their heads,” said Brittany Boone, interim director at the University of Louisville Family Business Center. This means the documentation of policies as well as of relationships both with customers and with whom the company does business. “It’s important to make sure the next generation is introduced to long-lasting relationships that carry the business,” said Boone. But there must be room for the business heirs to forge their own connections and new sources, too. The Family Business Center (FBC) offers educational events about topics like succession planning and opportunities for family business owners and employees to build relationships with other people experiencing similar successes and challenges. The FBC also hosts roundtables with like- minded professionals. There are four different types of roundtables: for CEOs, next generation, women and non-family member executives. “They’re all on the same playing field,” said Boone. No two people from the same industry 66 EXTOL : FEBRUARY/MARCH 2019 sit on the same roundtable, so everyone feels secure when sharing information that might benefit a competitor. Each group has eight to 12 members and meets monthly to bi-monthly. There are currently 12 roundtables, each facilitated by a professional advisor. Membership prices are on a sliding scale, depending on a company’s revenue. Membership covers all family members and all non-family member employees. The majority of member companies gross between $1 million and $25 million and have an average of 100 employees. The FBC was founded in 1993, but fairly quickly dissolved. It was resuscitated in 2009 by then- University of Louisville College of Business Dean Charlie Moyer. Boone said the FBC officially has “no touch” with the UofL student body, but they are “moving toward having more in-reach” in the future. Family Business Center Interim Director Brittany Boone This year, the Family Business FBC will begin reoccurring 101 workshops, which will be taught by professional advisors. They include: Family Harmony 101 Family Governance 101 Strategic Planning 101 Succession Planning 101 The classes will be 1.5 hours for 30 to 60 people. Workshops are free for FBC members and include a free meal. Currently, there are around 90 members of the FBC. Most come to their memberships through word of mouth; others find the FBC when they’re looking for support for their business decisions. Of the members, 75 percent are family members, while 25 percent are advisors, including bankers, lawyers, and CPAs, all of whom are focused on family businesses. For example, the university will be launching a graduate-level Family Business Certificate soon, likely in 2020. This also means as the search progresses for a permanent director for the FBC, they will be looking at candidates with a strong academic background. Few universities offer such programming where people involved in family businesses can study topics like succession planning and family harmony on the graduate level. Most businesses that are members at the FBC have had at least two successions of leadership, but some have as many as five generations behind them and even more with four generations. Boone said that members face similar challenges unique to family businesses. They mentor each other and work with advisors. These relationships are at the core of what the FBC offers. “That’s where the real value is,” Boone said. “People can speak confidentially in a unique situation where they can talk to a group of people who will not judge them and will give them critical feedback.” Contact the University of Louisville Family Business Center by calling 502.852.8874, visiting UofLFBC.com or sending an email to Brittany. [email protected].