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themselves at an affordable price,” said Pridham.
“We listen to our customers and adapt our services
to their needs. We often have entire families come
for services, or co-workers, friends – the works. We
have several men and high school boys who come
in for brow waxes. We even recently did a leg wax
for an 87-year-old customer.”
Customer Mary Pat Currin agrees: “My whole
family uses this salon, including my boys. It’s usually
a family affair when we make an appointment, and
the Body & Brow team is so accommodating to our
schedule so that we don’t have to make numerous
trips. They always explain each service and answer
any question we might have. And we always look
forward to our appointment because it feels like
we are going to catch up with old friends.”
Communication with clients is key in providing
the best services, Pridham said. “We deal in a very
personal business,” she explained. “I found when I
opened my business that people complained about
waxing services (conducted) at the shampoo bowl
in other salons, so I personalized it and made it
40 EXTOL : FEBRUARY/MARCH 2019
private. Every service at Body & Brow is conducted
in a private room, in a very discreet environment.
As an added touch, after every facial service, we
reapply makeup, and put a cooling ointment on
your face, so if you’re on your lunch break, no one
will know you came here for waxing services.”
Every technician at Body & Brow is educated as
well. “They’re all cosmetologists and go through
licensing updates and are required to do continuing
education,” Pridham said. “We keep up with all
the trends in beauty and service. We’ve even
attended a transgender beauty class to learn the
special needs there. We are continually updating
our business plan every year to focus on the needs
and wants of our clients.” Pridham holds numerous
certifications herself, including Brazilian waxing,
eyelash extensions, threading, lash perming, spray
tanning and microblading.
Speaking of trends, Pridham sees 2019 as the year
of healthy skin care. “Taking care of your skin is key,”
she said. “Move away from the tanning bed and do
spray tans instead. Add sunscreen to your routine.
Dermaplaning (scraping off the outer most layer
of dead skin with a blade) is a huge trend because
there is zero down time. It’s a quick service and
leaves your skin healthy and glowing. It’s geared
toward the working woman and is a fast, efficient
service – in and out in 30 minutes.”
In fact, Pridham has recently hired a skin care
specialist, Morgan Schmidt, who will focus on
dermaplaning, microdermabrasion, chemical
peels and clinical-driven facials with proven results.
“Morgan joins us in March, and we will have several
specials on our social media pages to welcome new
clients to Brow & Body for our enhanced skin care
services,” she said.
Spring is always a fresh, busy time for Brow
& Body. Between prom season, Spring Break,
weddings, and Derby time, Pridham and her staff
will be hopping.
The ladies at Body & Brow are fabulous and
always cheerful and accommodating,” said customer
Emily Sprigler. “I look forward to my appointments