enterprise because it is a business that values the
environment and its own social impact just as much
as it does its profits. This social impact includes
donating to programs that provide essential work
skills to youth in economically-depressed areas.
AMPED Louisville and YouthBuild are just two
of the programs that Beargrass partners with.
When asked why he chose these two youth
organizations, Conrad quickly responds, “Giving
young people important skills they can carry
into adulthood is a good way to stop the cycle
of poverty.”
“Giving young people
important skills they can carry
into adulthood is a good way to
stop the cycle of poverty.”
– David Conrad
AMPED Louisville – Academy of Music
Production Education and Development – is a
program on the West side of Louisville that aims
to create a safe environment for kids to express
themselves through music. This program started
by teaching music composition, video production,
web design and even marketing. Now, they have
added computer programming and writing to
their curriculum.
YouthBuild, which is another local organization
aimed to arm young adults with essential life
skills, is a program that provides counseling and
support groups, and teaches productive processes
for overcoming negative experiences.
One other local initiative Beargrass donates to
is the Beargrass Creek Alliance. This alliance is
dedicated to preserving local waterways through
community involvement. Beargrass Creek,
the inspiration behind the company name, is
important to Conrad because he grew up next to it.
“I knew I wanted to work with an environmental
cause, and the Beargrass Creek Alliance was
a natural fit. Clean water is such an important
thing. Water has such a wide reach. Whether it
is trees, birds, plants, people hiking around it or
the kids playing in it, water affects everything,”
explains Conrad.
This idea of the waterways being a life source for
the city is what inspired Conrad to use the name
Beargrass for his company. “I needed a name that
could sum up Louisville, and Beargrass does that.
Beargrass Creek helped form the actual landscape
of the city and continues to provide life to it.”
Over the next few years, Conrad plans to expand
his product selection. He wants to create safe
and natural cleaning products, pet supplies and
more. For him, the Beargrass idea is more than
a skincare brand. For Conrad, his company has
become an an outlet for making real change in
the community and how people do business.
Learn more about Beargrass at beargrass.co. or
call 502.439.6419.
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