Extol February-March 2018 | Page 18

health & beauty Beargrass: A Skincare Company with A Mission STORY & PHOTOS BY MIRANDA MCDONALD “I have really sensitive skin, and had to learn certain ingredients to avoid in skincare products and laundry detergents at an early age,” explains David Conrad as we stand in his workspace in the Portland neighborhood of Louisville. He has a bottle of essential oil in one hand and a pipette in the other. Conrad is the creator of Beargrass, an all-natural skincare brand he launched a few years ago. He started the company with a single beard oil. Now, the company has expanded its offerings to include a facial and body cleanser that is charcoal-based; a hydrating body spray that can also be used as a 16 EXTOL • FEBRUARY/MARCH 2018 bug repellent and deodorant; and a moisturizing serum that contains hempseed oil and goldenrod extract that are both sourced from plants grown in Kentucky. This full transparency about where each ingredient is sourced is important to the company owner. “I want Beargrass to be a company that people can feel good about purchasing their skincare items from,” says Conrad. This is why Conrad is starting to list the location information for each ingredient he uses directly on the Beargrass website. Some of the plants these ingredients are extracted from are located in Kentucky and Indiana. He also hopes to use bottles that are manufactured locally from recycled materials in the near future. Conrad believes this honest and eco-friendly approach will help Beargrass stand apart from other skincare companies. Beargrass is also unique in its approach to business because it puts a major emphasis on giving back to the local community. The company donates 10 percent of its net earnings to various local initiatives. Conrad labels his company an eco-social