Explorers Issue August 2017 | Page 42

MADEXXXX MADEINC FOUNDERS R0W Founder’s Row is community for creative entrepreneurs of color to provide aspiring entrepreneurs a first row seat to entrepreneurial success. Read best practices from founders who have launched successful businesses in the tech and creative industries. Follow the column to hear from more founders’ stories. Lusanda Worsely Founder of Empire Lusanda Worsley is a strategist, entrepreneur and innovative leader who is challenging the status quo in the advertising agency sphere. She is the Founder and Managing Director of EMPIRE, which remains South Africa’s first and only black female driven experi- ential marketing agency. 1. FIND SOMETHING THAT FEEDS YOUR SOUL Simply put, don’t end up wasting your life away with something you don’t love doing. Even if it is small, find something that feeds your soul and run with it 2. DON’T LET PEOPLE DICTATE TO YOU, WHAT YOU CAN AND CANNOT BECOME made-magazine.com | INSTAGRAM: @Lusanda_Worsley @Empire_exp 42