Written with Love
by C.K. Kochis
It's not even about making money, it's about increasing your visibility so you can get your message out. Of course you want to be earning money. It's about fulfilling your purpose.”
“Marketing is how you
let people know you're
out there to serve them.”
If you're reluctant to market, ask yourself, “What do I dislike about marketing?” Often times the real reason for our delay or avoidance is quite simple. Jill shares this explanation, “We don't
like to do things
we
don't know how to do.”
It is uncomfortable for people to pursue a necessary action step when they lack the self-confidence in something unfamiliar, and yet attempt to pull it off as if they are skilled at the task. “A lot of people think it's hard – it is hard work – but it's not a hard topic,” said Jill.
“There's a couple of things you can do,” Jill continues. “First of all, you need a marketing plan. The marketing plan determines the tactics you're going to implement. So when you have this plan, you won't be implementing anything else unless it's on the plan.”
An important key to keeping the distractions of what others are doing, or the latest craze, from interfering with the foundation of your goals is to know where you want to take your business. Jill illustrated her point with the concept of going on a trip. “If you're driving to a destination, and you have a plan on how you're going to arrive to that destination, you're not going to veer off and hit Niagara Falls and then come back around. You're going to go straight to your destination.”
Marketers are inundated with fast-paced
social media changes, and the hottest
trends, so it's easy