ExpertEye European Automotive Report Q3 2016 | Page 2

Introduction . Welcome to the latest ExpertEye Quarterly European Automotive Report We live in a world full of data, in fact full of Big Data, but data is only useful once analysed, interpreted and delivered in an easily digestible form. No matter which part of the automotive industry you work in, is that success seems to follow whomever keeps informed and ahead of changing demand. That is why ExpertEye has commissioned this regular report to look at the high level facts surrounding the European Automotive market. It is produced by leading industry expert Dean Bowkett. Our aim is share our understanding of the basics, looking at the latest economic data, sales and residual value trends and providing our combined expertise on likely future development. We hope you enjoy it. Rick Yarrow Managing Director ExpertEye AG European Automotive Report - 2016 Quarter 3 1