Experiential Learning Project Profiles | Page 41
Experiential Learning Project Profile
CREATE AWARENESS, INSPIRE ACTION
GH06-008
Awareness campaign on MSF supporters initiated
fundraising event
© Julie Reamy
PROJECT LOCATION
HKU campus &
various locations,
Hong Kong
COMMUNITY PARTNER
Our Social Mission:
To encourage the public to organize innovative activities to raise fund
for MSF to provide assistance to the populations in distress, victims of
armed conflict and natural or man-made disasters, irrespective of race,
religion, creed and political convictions.
Médecins Sans
Frontières (MSF)
KEY AREAS
Student Learning:
Marketing Campaign, Social
Media, Public Awareness, Global
Humanitarian Issues, Medical
Relief Works
Project Opportunities:
Interested faculty members are
welcome to contact Dr. Dennis
Cheung, Lecturer of GHELC
Phone: 2219 4828
Email: [email protected]
Website: http://ghelc.hku.hk
Students will learn about the global humanitarian issues, medical
relief works of MSF and the method to roll out a successful marketing
campaign.
• Be responsible for various relevant tasks including idea generation,
innovative proposal making, presentation, production of creative
videos, digital marketing, organizing and launching a campaign
(fundraising or non-fundraising).