Experiential Learning Project Profiles - Page 41

Experiential Learning Project Profile CREATE AWARENESS, INSPIRE ACTION GH06-008 Awareness campaign on MSF supporters initiated fundraising event © Julie Reamy PROJECT LOCATION HKU campus & various locations, Hong Kong COMMUNITY PARTNER Our Social Mission: To encourage the public to organize innovative activities to raise fund for MSF to provide assistance to the populations in distress, victims of armed conflict and natural or man-made disasters, irrespective of race, religion, creed and political convictions. Médecins Sans Frontières (MSF) KEY AREAS Student Learning: Marketing Campaign, Social Media, Public Awareness, Global Humanitarian Issues, Medical Relief Works Project Opportunities: Interested faculty members are welcome to contact Dr. Dennis Cheung, Lecturer of GHELC Phone: 2219 4828 Email: denniskk@hku.hk Website: http://ghelc.hku.hk Students will learn about the global humanitarian issues, medical relief works of MSF and the method to roll out a successful marketing campaign. • Be responsible for various relevant tasks including idea generation, innovative proposal making, presentation, production of creative videos, digital marketing, organizing and launching a campaign (fundraising or non-fundraising).