Exhibition World Supplements Italy Supplement | Page 8

Italy Supplement
ITALIAN ORGANISERS AS
PARTNERS FOR TRADE
SHOWS WORLDWIDE
PRESIDENT, CFI - INDUSTRIAL
TRADESHOW COMMITTEE
MASSIMO GOLDONI
CFI - Industrial Trade
Fairs Committee is the
Italian Association of
Tradeshow organisers.
The association is
based in Milan and
counts about thirty
members related to the
major international
trade fairs organised
in Italy. Most of
the members are
connected to the
industrial association
8
Issue 2
2018
The main sectors of the Italian
manufacturing refer to fashion,
food and hospitality, furniture
and design, machine tools and
technologies, and automotive.
They all represent the
excellence and the potential of
the Made in Italy.
Most of Italian companies
are SMEs. In the traditional
manufacturing sectors, SMEs
as classifi ed by the EU are
about 100,000, but in addition
there are about 1.5 million
micro enterprises. Specialised
trade shows represent
the irreplaceable tool for
contacting the global market
for these companies.
Italian companies exhibit
at many tradeshows, both
in Italy and abroad. About
90,000 participations of
Italian exhibitors have
been registered at Italian
international trade shows in
2017; exhibit participation
abroad of Italian companies
are among the most numerous
in all countries: i.e. in the
German trade shows, Italian
exhibitors were more than
13,000 in 2017.
Italian companies always
distinguish for the style and the
passion that they put into the
presentations of their products
and skills in the stands.
Our organisers are
specialised by sector or even
niche; most of them are
connected to the Associations
of national and European
producers.
Italian tradeshows are
the expressions of the
Italian high specialisation
in manufacturing, thus they
differ from more generalist
international models. Our
organiers also have a wide
knowledge of the main
distribution and purchase
channels, both foreign and
Italian, precisely because
our tradeshows have always
addressed also to foreign
buyers.
In the case of the
manufacturing sectors, the
events organized in Italy see
the presence of the leading
international producers,
producers who also make great
events.
Among our associates, there
are for example PittiUomo
Florence, Micam Milan,
Lineapelle Milan, MIDO
Milan, Cibus Parma, Vinitaly
Verona, Salone del Mobile
Milan, Cersaie Bologna, Salone
Nautico Genova, EICMA Milan,
BIMU Milan, EIMA Bologna.
Reasons of space prevent me
from mentioning the many
other important events with a
strong international impact.
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