Exhibition World Supplements Italy Supplement | Page 3

Italy Supplement ITALY: EXHIBITING WITH ART AND CULTURE ITALY IS A COUNTRY OF ART AND CULTURE, NOTED FOR ITS KNOWLEDGE AND INNOVATION Editors: Tom Hall and Enrico Gallorini Global Portfolio Director: Iain Stirling, Senior Graphic Designer: Mana Assoudeh Production Controller: Elizabeth Nixon. Contact us: Subscriptions:[phone], Editorial: [phone], Advertising: [phone], Production:[phone]. Exhibition World is published by Mash Media, Second fl oor, Applemarket House, 17 Union Street, Kingston Upon Thames, KT1 1RR, UK Tel: [phone] fax: [phone] Email: [email protected] Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers. Printed by Pensord Press Ltd. ITALIAN EXHIBITORS LOVE AND NEED EXHIBITIONS AS MARKETING TOOLS w w w.exhibitionworld.co.uk In this exclusive magazine, you will fi nd the most vital content about Italy and its expertise in the trade show business. The enthusiasm every contributor has put in to create this publication is something special and unique – much like the passion and love that any Italian venue and organiser outs into its shows. This is a big opportunity for all the international organisations to discover more about the knowledge and the expertise that Italian exhibition industry develops in almost any industrial niche. Italian exhibitors love and need exhibitions as marketing tools; this is why Italian delegations always top the list in terms of numbers in any trade show. Italian organisers are the best link for the international organiser to this huge market of companies that are looking for internationalisation opportunities. If given a choice of global destinations, Italy has to be up there with the must see countries. The country’s attention to detail in venues, combined with its food and rich culture stand it apart. Recent movements in the country’s accessibility and competitivness also mean the goal of doing business in Italy is now more pragmatic than ever. Issue 2 2018 3