Exhibition World Supplements Italy Supplement | Page 15

Italy Supplement
STEPHEN BROOKS
Chairman and
Owner Mack
Brooks Exhibitions
is the MiCo. From the air conditioning
system to the fl oors, lighting, materials
and technology used meet the brief of
considerable energy savings and total
recyclability.
Focusing on large international
conventions for both associations and the
corporate sector, specialising in medical
congresses and offering a capacity
unequalled in Europe, MiCo is one of the
biggest world players in the congress
business. This position has enabled it to re-
launch Milan as an international congress
location and activate the virtuous circle
of related economic effects. A more than
satisfying trend for MiCo that endorses the
strategies so far followed, backed also by its
location that makes Milan, served by three
international airports, a natural crossroads
for markets in Northern Europe, the
Mediterranean and the Orient.
Fiera Milano, a modern
exhibition centre.
Tens of thousands exhibitor companies
from all over the world take part in its
events. Over fi ve millions visitors. A unique
range of trade fairs in terms of quality
and scope. An exhibition site in the Milan
w w w.exhibitionworld.co.uk
Hinterland with 345,000 square metres
of indoor space, plus other 43,000 square
meters in the centre of the city: one of the
biggest, best functioning exhibition districts
in the world. This is Fiera Milano, one of the
world’s top exhibition companies and the
European leader for exhibition net area in
international trade shows.
Thanks to Milan’s central position on the
international network of land links and
its proximity to the three airports, you can
easily get to Fiera Milano from anywhere in
the world.
Fiera Milano hosts about 50 events
per year, some of which are directly
owned and organised. These exhibition
events are irreplaceable business and
internationalization platforms for
companies.
With a modest investment, they are
perfect for reaching out to profi led targets
and markets that would otherwise require
expensive marketing activities. Fiera Milano
covers a wide range of industries. Fashion,