Exhibition World Supplements Italy Supplement

Italy Supplement WHY MILAN DESTINATION REPORT MILAN IS A MUST SEE DESTINATION, ENHANCED BY A WORLD CLASS VENUE The Italian business capital. Milan is the engine which powers the Italian economy, producing 10% of GDP. The city is at the center of Lombardia Region, one of the four economic engines of Europe. The production system is rooted in manufacturing, services, culture, showbusiness, art, cinema, television, volunteering, fashion, sport and research. Getting here is easy: 364,000 ﬂ ights a year arrive from over 200 destinations, while about 25,000 rooms are spread across 380 hotels. Each year more than four million tourists stay in its numerous hotels. Modern vitality. Today Milan is the modern global capital of fashion and design, a shopper’s paradise and a vibrant, fashionable city full of things to do and lively nightlife. Its ﬁ ne aesthetic traditions are upheld in new projects carried out in the city by star architects like Norman Foster, Zaha Hadid, Arata Isozaki, Daniel Libeskind and Renzo Piano. MiCo, Europe’s largest congress centre. Milan is home to one of the biggest and most modern congress centres in Europe: MiCo – Milano Congressi, a complex dynamic structure in the newest area of the city, designed by two Italian architects, Mario Bellini and Pierluigi Nicolin, who made sustainability its distinguishing trait. Almost 22,000 seats in 64 modular rooms, 54,000 square metres of supporting exhibiting area, production and interpreter booths, an auditorium whose acoustics also make it perfect as a concert venue, a cabling system that enables simultaneous connection of 25,000 devices to a single wiﬁ network at one gigabyte a second, new-gen lights and LEDs, plus catering services in line with the canons of the best Italian tradition: this in brief w w w.exhibitionworld.co.uk Issue 2 2018 13

Exhibition World Supplements Italy Supplement | Page 13