What are the main characteristics of the Italian venues ? Italian exhibitions reflect the peculiarities of the Italian industrial environment , characterised by SMEs . They reflect the peculiarities of the large Italian market , both in b2b and consumer sectors . In Italy , each event and venue has its own function and specificity , playing a fundamental role for the enhancement of local industries and international markets . Working in synergy , all the protagonists of the Italian exhibition system offer a contribution above all to the promotion of the national industry . |
Venues organise 50 per cent of the exhibitions based in Italy . |
Italian trade shows are a real driving force for the country ’ s economy ; almost 50 per cent of Italian export originates from the participation at exhibitions . For venues , Italy is the second country in Europe and the fourth in the world ranking for exhibition capacity . Many of the exhibition centres are large and medium-sized : UFI has registered six districts with an exhibition capacity of over 100,000sqm and 23 between 20,000 and 100,00sqm . The whole exhibition capacity counts 43 venues for 2.3 million square meters , placed in the most important and beautiful Italian cities . Most of the venues connect to modern congress centres .
What services should a foreign organiser be aware of that support venues in the reception of the events ? Venues organise 50 per cent of the events based in Italy . This is important because the direct contact with exhibitors allows these organisers to develop projects and structures aligned with the needs of exhibitors and visitors . Furthermore , most of the venues have experience in supporting third party events . This experience is based on the ability to operate directly on end markets . To support organisers and
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exhibitors , Italian venues continually innovate . The exhibitions are also a place for updating and training professionals and a guidance for consumers . All districts have recently expanded their offer to digital services in order to optimise the management of meetings , to profile visitors , to extend the potential of meeting beyond the event , to spread the culture of individual products and sectors . The matchmaking services between demand and supply are also very common . Italian venues are also investing in new security , logistics solutions and infrastructures , aimed at making business meetings more efficient .
And what about receptivity ? Almost all the venues have booking services aimed at simplifying the organisation of exhibitors and visitors activities both inside and outside the exhibition , as well as making their stay in Italy more pleasant . Venues are located in Italian cities characterised by a great variety of hotels and restaurants , in line with the finest business demand but also with the demand for leisure and pleasure expected from the Italian tradition .
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6 Issue 2 2018 |
www . exhibitionworld . co . uk |