Exhibition World Supplements Italy Supplement | Page 21

Italy Supplement
BOLOGNAFIERE
WIDEN ITS
NETWORK
TOWARDS EAST
AND WEST
PRESIDENT, BOLOGNAFIERE,
GIANPIERO CALZOLARI
MICHAEL DUCK
Executive vice president
UBM ASIA
The BolognaFiere fi gures for 2017
are important as they highlight
the solidity of the Group and
provide an essential contribution
to the drafting of the company’s
New Development Plan. The
plan forecasts revenues for 2020
of 200m Euros through a series
of acquisitions, the increase in
traditional activities and the
development of new business.
After having renewed all of the
multi-year contracts with the
leading fair organisers, we are now
focusing on further development,
our events on the international
circuits, above all in the leading
sectors of our activities, beginning
with COSMOPROF.
The COSMOPROF network is the
leading global platform in the sector
of cosmetics and beauty. 2017 saw
the launch of the new events Beleza
y Salud in Bogotà, Columbia, and
Iran Beauty & Clean in Tehran. This
year will see further additions to
the line up, such as the preview
w w w.exhibitionworld.co.uk
of Cosmoprof India in Mumbai
and the launch of the commercial
management of events in Malaysia,
Thailand, the Philippines, Vietnam
and Indonesia.
Another two events concern
the publishing sector. The fi rst is
the launch of the initiative The
New York Rights Fair, from 30th
May to 1st June in Manhattan,
which BolognaFiere has organised
together with strategic partners
such as Publishers Weekly (PW) and
Combined Book Exhibit.
The second is the closure of an
agreement with the company
Shanghai XinHua Distribution
Group Co. Ltd. to co-organise the
China Shanghai International
Children’s Book Fair (CCBF)
beginning with the 2018 edition.
The event will be held at the
Shanghai World Expo Exhibition
& Convention Center. With these
new initiatives, BolognaFiere will
further integrate its development
strategies into the market for
professional events in publishing,
by creating events in the two
leading global markets: China and
the U SA.
BolognaFiere has also developed
its exhibition model for other
leading global events and it has
demonstrated its strategic value
for both exhibiting companies and
international operators.
Has UBM experienced successful
international partnerships with
Italian trade shows organisers?
We have been partnering with
BolognaFiere for over 23 years and
we organise together Cosmoprof
Asia in Hong Kong. The show takes
place every November and is split
across two venues: HKEC and Asia
World Expo. Cosmoprof Asia is now
the most important International
Trade show for the Cosmetic world
in the entire Asia Pacifi c region
and in 2017 reached almost 110.000
sqm of exhibition space with
2877 exhibitors from 54 different
countries.
The successful partnership
between UBM and BolognaFiere
will also broaden the scope
this year, with the launch of
Cosmoprof India, which is to be
held in Mumbai on September
10th and 11th.
Issue 2
2018
21