Exhibition World Supplements Italy Supplement | Page 16

Italy Supplement
READY FOR INTERNATIONAL
DEVELOPMENT
Fiere di Parma closed 2017 with
higher results than the forecasts
of the industrial plan and it has
tightened a strategic alliance with
Veronafi ere to support the growth
of the Italian agri-food sector in the
world.
After the recent reconfi rmation
by the shareholders’ meeting of
the outgoing board of directors,
chaired by Gian Domenico
Auricchio, the Company, CEO
Antonio Cellie explains will
continue to develop industrial and
specialised alliances in the sector.
“We will grow with prudence to
international level, to continue in
the investments in the physical
and digital infrastructures for the
actual business model.”
2018 will be the year of Cibus,
from 7-10 May, the core exhibition
of Fiere di Parma, “able to still get
new records with 3.000 exhibitors
and almost 80.000 expected
professionals visitors”.
T&O, Turismo&Outdoor Festival,
the exhibition dedicated to tourism
and to the open-air sports, has just
taken place from February 17th to
19th with encouraging results.
“2018 will be also the year of
the relaunch of Gotha, that will
position the fi ne and high-end
antiques in the dimension of the
contemporaneity capitalising the
gained competences thanks to
Mercanteinfi era, our exhibition
more and more leader in Italy and
all around Europe.
ANTONIO CELLIE
CEO FIERE DI PARMA
“We will continue to
develop an industrial
and specialised
alliance in the sector”
After working at Prada Group, since
November 2004 Til Nadler is now managing
director, sales and marketing, at Closed in
Hamburg
Why do you think that participating in an
Italian fair like Pitti Uomo is worthwhile?
Pitti Uomo is not a fair, it is an institution
among shows worldwide and has positioned
itself as the most important and directional
trade show in men’s fashion.
A SUPPORT
OF CREATIVITY
FOR EXHIBITORS
IN FLORENCE
TIL NADLER
MANAGING DIRECTOR,
CLOSED
16
Issue 2
2018
And I am saying industry because this is
what Pitti Uomo is all about - everybody
comes, not only buyers, but a unique
network of fashion people who are vital to
the perception and thus opinion on a brand.
And of course, the mix of buyers and their
respective style adds to the allure of Pitti.
Which markets can you meet there?
You meet all markets in Florence, which
makes it attractive for international brands.
It is maybe the only show in the world where
the international mix is so varied. How do you work with the venue and
organiser?
We have been at the same place within the
Fortezza for almost 12 years now but we
always change the aesthetics and the set-up
of our booth.
Just like other brands would change music,
background and spirit of the runway I
guess.
Can you tell us something about the
creativity and the business environment
at Pitti Uomo?
Pitti is a fantastic showcase for my brand,
allowing Closed (and other brands that invest
in their appearance) to also convey our
image, aesthetics and vibe to the industry. What about Florence’s services?
Florence is the best venue one could ask for!
We all love coming here.
During Pitti the city transforms itself to a
global melting pot of fashion and business
done in the most creative and inspiring
setting.
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