Exhibition World Supplements EW/EN Germany Supplement 2016 | Page 18

Destination Reports

Destination Reports

Speaking Frankly

Frankfurt is a mainstay in the exhibition destination calendar , and shows by UBM and IMEX demonstrate why
For many years , Messe Frankfurt has enjoyed a partnership with UBM Live , part of British B2B media company UBM . Three of UBM ’ s flagship events – CPHI Worldwide , Food Ingredients Europe and Health Ingredients Europe – have been held at the Frankfurt base since 2003 . In 2011 , the contract was extended by a further ten years . During this year ’ s Health Ingredients Europe and Natural Ingredients , the world trade fair for natural food ingredients , UBM will – with the assistance of Messe Frankfurt – be launching a week-long festival devoted to natural and healthy food ingredients . Between 28 November and 2 December , leading international experts will be coming together at exhibitions , conferences , presentations and other events , and will be taking part in discussions on modern nutrition . With services ranging from security , infrastructure and logistics to food services , Messe Frankfurt is the partner of choice for its customers , ensuring that their events run smoothly . For many of the company ’ s guest events ,
sustainability aspects relating to infrastructure and services are of great importance . For example , the longstanding cooperation between Messe Frankfurt and UBM Live includes sustainability agreements in addition to the typical services . Sustainable event planning is also a key focus of the congress and convention sector . Here , sector leader IMEX ( organisers : Regent Exhibitions ), one of the most successful guest events at Frankfurt base , has been a pioneering force for fourteen years . British customers are particularly complimentary about the functional nature of the halls and conference facilities on the Frankfurt exhibition grounds , which – thanks to its singular architecture – is also suitable for hosting a broad cross-section of events . The Messe Frankfurt exhibition grounds are located right at the heart of financial and business centre Frankfurt am Main and has excellent connections to all important transport routes . The effects of globalisation have
increased the significance of Messe Frankfurt ’ s location even further , given that it is an advantageous meeting point for many companies including Europe , Asia and North America . A key city in the middle of Central Europe , Frankfurt can be reached quickly and easily from all over the world , with 62 per cent of all intercontinental flights passing through Frankfurt . With a light rail station situated on the Frankfurt exhibition grounds and an underground train connection at its City Entrance , Messe Frankfurt is directly connected to an environmentally friendly public transport system that takes the strain off the city ’ s traffic . The venue is convenient for visitors and exhibitors alike with impressive infrastructure and some 250 hotels with over 44,300 beds , around 9,400 of which are in walking distance of the exhibition grounds and the Congress Center . This means that visitors and exhibitors can reach the exhibition grounds quickly and easily , and can return home without delay at the end of the event . ■■■
18 Germany , The UK Organiser ’ s User Guide EW / EN 2016