Exhibition World Issue 5 - 2018 - Page 67

Germany facility. When it does reopen, the new CCH will boast four fl oors of adaptable event space, incorporating 12,000sqm of exhibition space, a 12,000sqm foyer and 12,000 seats spread across 50 halls. The layout has been specifi cally designed to offer maximum fl exibility at minimum fuss. There will also be the fl exibility to section-off the venue into three distinct event areas, CCH West, CCH Centre and CCH East, meaning multiple events can take place at the same time without interference from each other. Germany’s hidden expo venue gems Germany’s major cities are among the most popular trade fair destinations, but what do its lesser-known cities have to offer? Cvent’s DACH region marketing lead, Karin Althaus, reveals Germany’s hidden MICE market gems. With developed infrastructure and availability of logistical station will provide links to the local public transport system. The ‘icing on the cake’ will be a 200-capacity rooftop terrace with views of the nearby Grünewald forest. necessities at cheaper rates (compared to fi rst- tier cities), the second-tier cities in Germany are gaining more prominence and are poised to be the new growth centres for MICE business. As per the data extracted from our Cvent Supplier Network during the past 24 months, Stuttgart saw a positive 27.4 per cent increase in the total request for proposals received, with a seven per cent increase in unique organisations sourcing into Stuttgart. Other cities that are Düsseldorf Upping the ante in the style stakes, Messe Düsseldorf is being given a €140m makeover, with a dramatic new South Entrance and a reconstructed Hall 1 set to be unveiled next autumn. Once complete, a 20m-high fi breglass canopy with LED lighting will welcome delegates, leading them into a 2,112sqm foyer, serving both as an entrance to the Messe and as an additional event space. A glass-enclosed meeting room will protrude into the foyer from above, benefi ting from natural daylight. The new Hall 1 will provide 12,027sqm of exhibition space, 558sqm more than the old Hall 1 and 2 combined. The makeover is the latest phase of the Messe Düsseldorf’s 2030 Masterplan. attracting MICE groups and consequently reporting strong growth are Bonn, Wiesbaden and Leipzig. w w w.exhibitionworld.co.uk Hamburg Organisers will have to wait until 2020 for the Congress Centre Hamburg (CCH) to reopen its doors. The original 1970s building is currently being redeveloped into a new purpose-built The new CCH will boast four fl oors of adaptable event space Bonn Located at the heart of one of Europe’s most densely populated areas, Bonn hosts several international conferences every year, including the annual UN climate conferences. With the MICE demand rising at an accelerated rate, experts anticipate a major investment in the city’s infrastructure and hotel industry. As per the “Hotel Market Report NRW 2017” issued by a hotel consulting fi rm in Wuppertal, Bonn stands at third place, right behind Cologne and Düsseldorf, in terms of interest level for hotel operators and investors. The report talks about the rapid growth in overnight stays in Bonn and the increase in numbers refer to the high-level of attraction the city brings for both business travellers and tourists. For those business travellers Bonn features some of the best conference centres in the region. The World Conference Centre Bonn, located in the United Nations Campus, is a world-class facility that can accommodate events with up to 7,000 delegates. The city also boasts of a range of impressive conference hotels. Issue 5 2018 65