Exhibition World Issue 5 - 2018 - Page 65

Germany German gains Several of Germany’s top exhibition venues are being given a makeover. Chantelle Dietz investigates. Germany has long reigned supreme as a destination for exhibitions. Its venues are among the best – and the biggest – in the world, and its central location within Europe makes it easily accessible. According to AUMA, the German Trade Fair Industry association, two thirds of all leading international trade fairs take place in the country. Continuous investment in infrastructure keeps Germany at the top of its exhibition game. Last year €330m was spent updating and expanding its national exhibition venues. A recent study by AUMA reveals a further €900m will be spent on upgrades between now and 2022. Germany’s overall hall space will increase by approximately 55,000sqm as a result, with some 35,000sqm of this new space becoming available this year. event – automotive service industry trade fair Automechanika – in September, although its official opening isn’t scheduled until the end of October. Split over two levels, it adds a total 33,600sqm of event space to the Frankfurt Messe portfolio, the equivalent of five foot ball pitches. The lower level can be partitioned in various ways, offering plenty of scope for different styles of event. The Hall has been designed with sustainability at its heart. The roof is tiled in 9,000sqm of solar panels, generating enough energy to cover the average annual consumption of 241 four-person households. Via Mobile, a covered transport system with moving walkways, links the new hall to the other venues within the exhibition grounds. €900m will be spent on venue upgrades between now and 2022. Berlin The much-anticipated hub27 Berlin is due to open in April next year. The new multi-purpose hall is part of Messe Berlin’s long-term master plan for the redevelopment and modernisation of the city’s exhibition grounds. Located on the premises of Berlin ExpoCenter City it will comprise a high-tech 10,000sqm column-free hall with flexible partition-walling, a 550sqm lobby with mobile registration and cloakroom counters and a series of smaller breakout rooms capable of holding between 10 and 250 delegates. Passageways will connect the new space directly to the adjacent halls 1 and 25 and the nearby S-Bahn Frankfurt The new Hall 12 at Messe Frankfurt hosted its first w w w.exhibitionworld.co.uk Issue 5 2018 63