Exhibition World Issue 5 - 2018 - Page 58

City Report 24 hours in Amsterdam EW joined an international media whistle-stop tour of Amsterdam recently, designed to take in the city’s meeting crown jewels - Words by Paul Colston The summer media trip started with a tale of two Hiltons: the Hilton Amsterdam Airport Schiphol and then on to the Hilton Amsterdam for a quick lunch on The Water Terrace and a tour of John and Yoko’s preserved love-in room. A real magnet for Beatles fans. From the Water Terrace we jumped into a traditional salon boat for a trip to the Royal Concertgebouw which has style a plenty to stage an event with a big musical backdrop. There are five multifunctional halls available for event hire for delegate numbers from 10 to 3,000. On to a tasting and tour of the Heineken Experience Museum at the world famous brewery Museums add to Knowledge Network Amsterdam hosted 2% more qualifying ICCA events in 2016 than the previous year and climbed from 12th to seventh place in the association’s city rankings. The most overnight stays in the city’s hotels come from visitors from Great Britain, followed by those from France, Spain, Germany, Italy, Belgium, and the US. 40% of international event attendees who stay in the city visit a museum. Organisers can turn to The Amsterdam Knowledge Network to plug into CVB services including a venue-finder and service-finder. Amsterdam operates a pre-financing and guarantee fund (VGF), which includes interest-free loans of up to €90,000 to cover initial costs or to offset losses due to under-attendance. Only international multi-day events are eligible. 56 Issue 5 2018 where a new visitor experience presents an old heritage business in a very modern and interactive way. Time then, to take stock at the Beurs van Berlage, Amsterdam’s old stock exchange building, which is now firmly bonded to the business of events with event space a plenty. Next stop was the creative world of film and The Eye Filmmuseum on the waterfront. This venue is able to cater for up to 315 delegates. The film archive is a great add-on for organisers to tap into. The afternoon was spent in the RAI – the big jewel in the city’s venue crown. The World AIDS Congress was filling the site during our visit and provided a great showcase for the vast scale of operations this world-class convention complex can deal with. All that walking sure makes for an appetite and so it was on to the 19th floor at A’DAM Toren, where Restaurant Moon offers revolving views of the city. Back on the ground, we headed across the water on the ferry heading to The DoubleTree by Hilton Amsterdam Centraal Station. This architectural icon also offers plenty of conferencing space and is well positioned to explore further the city and its sights on foot. After a hard day at the meeting or exhibition face, the hotel’s Sky Lounge provides a tonic and plenty of Dutch gins to go in it. The views while you shake and stir are truly amazing. Forbes’ Under 30 summit returns to Amsterdam The Forbes Live European summit Under 30 Europe in September will draw 300 of the region’s most influential entrepreneurs and game changers to Amsterdam. The summit is billed as a ‘celebration of disruption, social entrepreneurship and sustainable business’. Randall Lane, chief content officer at Forbes Media says: “Hosting the first-ever Under ]\H[[Z][[\\[BYX[H[[]\HY\[[Z[BXܛHY[ۋ[Y[[\ Y[X\Y[ܜ[]\H\Y[X\\\H[\[\Y\و^B[^][ܝ[]Y\و[ܜ[H]H]H\ܞBو[\[]\\ ܙX]]]K]\]H[\Z[X[]K'B˙^X][۝ܛ ˝Z