Exhibition World Issue 5 - 2018 - Page 46

Russia Imagine… WINDOW ON THE EXHIBITION WORLD The Russian Union of Exhibitions and Fairs (RUEF) unites 86 exhibition companies across the country. We talk to its president and UFI past president, Sergey Alexeyev. The global association for the exhibition industry, UFI, comes to Russia 31 October – 3 November 2018 for its 85th Congress in St Petersburg. UFI last held its fl agship What trends are we seeing on the market? The Russian exhibition industry is infl uenced by economic and geopolitical instability, sanctions, and uncertainty on the domestic and international markets. Strange as it might seem, the situation also provides us with opportunities. A key goal is import substitution, increasing the demand for Russian-made products, promoting their image and increasing their presence o HX\] [\[KB^X][ۈ[\H\\\B]\وHXۛ^K^X][ۜ\HHZ\܈وBXۛ^H[[X[]H[B\X[Xۛ^Hݙ\\YX\š\YX[X[[]\X[[X]ܜ܈^X][ۈX]]Y\˂\YX\]\H]BY[H\[\وܙZYۂ^X]ܜ\ MH[H; H[XXܜ\Hݚ[B\\\و\[\’[ MYܚX[\KYYX[K^[\[ۜX[ۈ[[ZX[ݚYY[ܛ [HXܜ{ X[YXقHXHو[\ܝX]][ۂ[[[ۋ\]X]\X[^ܝ \Z\[\X\š[YH]XY\]X][ۈ[\X[Y[˂[\H^X][ۜ™[[ۜ][ܛ[YH^\]\B^[K[K\X[[[Z[[ ^\Z\ \YH B Nݛ^]K[\]^^ۋ[K[\]ZB[ZZZH [\B][Y[[[XX[[[Y\[H ^ћܝ[H[\X]\؝\KZ\][ؚ[XH ]]ܛ K\^]\؝\K[YܚX[\[^X][ۜ[^[YH[ܘ\ۛ\\HQQ\[š[\H][Y[”X[XY][Y[[YB][]]H\ܝ܂H[\K; H[ܙ[[X\Y\ۋ\\\KB\Y^ܝ[\ܝوQ\Z[\[^X][ۜ˂[H[[Y\و N ܂^[\K[\X[^X][ۜš[HQQH\ݙY[QKP\ݙY]X[]H\{ H]\˜X[YH[YXH]HZ\^[\ݙ\YHB[]HY] X\][\[H\š[ܙX\[\\BXXHو]Y][˂[ ML MB[XY IBوH[x&\™^X][ۈXKHX\]8&\\[^X][ۜ\˜HX\][\š[ܙX\[\H\[ \[\][H]ۈ^X][ۈX]]Y\™{ HHH[\وH[YK\H\Xx&\Y[ۘ[[\[[\H^B]X[[\][ۘ[][”Y[ۘ[^X][ۈ[\\B]H\\HXۛZXš[X[]HوX[YX\ˈ\HYHH[\HX[[š[[[]\؝\Y[ۘ[^X][ۜ\H[H[YH\[\\YX\]\ YH\^\]YH][š[ܙX\H][Y\[H\›]\X\\XH[]YH^X][ۈ[\K]H[YH[YK][Y\š]H\X\Y[Z]\[\ܘ\ۛ\[ݛX\˂][[\XH[ K[[˂H\ܞHوB^X][ۈ[\B[\XHY[[]\؝\[ N K[[ۙH K QKX\ݙY][ܛYK LMHZHXB[\XK8'HQHؘ[ۙܙ\[]\˜H\HY\[\X[X\]\\YŒ K8'H^\QHSZB][ܙ\]\]H\\]X[\H[H\][\[ۈBX\وHܛ\•Hܛ\Y]B[X\ٝ[H [][[\][ۘ[][[]\XH\Y[H[YKH[ܝ][ۈ\[H\˜Y[[ٛܛYY[\][ۂ]Y[X\]H\X\ق\[\[Y\XX[B[[Z[]Yܚ[Y\[H[QڙX[Y\H\B\Y\ˈH]\Y[BZ[]\[\[\[[[ۙ\ˈ][›Z[Hܙ›و[ێ'[XY[H[H[K\[[Hܛ8'K]\Z[\[\X[][\ٝ[[[[܈ܙZYۈ\\™YHY\]]K\\[\H؛[\ˈHYYB\ܝوHݙ\Y[ [HYY[XH]›Y\][ۈXZH]X\Y\[\[[[\š[H LYX\H[[\H\]Y [XY[ܙ[\\^H\H[\]X[Z^ق][ۘ[\[Y\[[\][ۘ[ܙ[\\œ\[[\XK'H^X][ۈ[\B\X[\X[H\Y\¸$HۜY][ۂY]\][ۋB[\Y[œ\X\[[B\ ]X\[ۙB\H][[ۋ'H\H[[][ۈ›]\[\[[][H[[˜Z][\[]\¸$\ZHHX\]˜[[\Y\H\KHۙܙ\[]\؝\ٙ\\H][ܝ[]H^HZXY[Y\[X]XYY\ܛYK'B˙^X][۝ܛ ˝Z