Exhibition World Issue 5 - 2018 - Page 42

Russia Russia: Open to the exhibition world EW hears from Alexey Kalachev, director of the Russian Convention Bureau, who is leading a new strategic push for events for Russia. - Words by Paul Colston 40 Issue 5 2018 “The turnover of congresses in the world is estimated to be worth US$1 trillion, of which Russia’s share is currently less than one percent,” says RCB director Alexey Kalachev. “The main goal of our bureau is to improve this situation quickly. This is why the RCB was founded last year with support from the Government. “We want to promote Russia as a preferred destination for hosting a wide range of activities and to attract major international events.” He and his team are pushing hard on this, by actively organising fam trips, on-site inspections and taking a strong presence at leading industry trade fairs. The RCB is able to offer fi nancial and administrative support for Russian and foreign organisers in presenting and managing their events in Russia. Kalachev says the RCB’s focus will, initially be to promote the top 20 destinations in Russia abroad. And Kalachev underlines that Russia holds strong positions in many scientifi c fi elds and industrial sectors across its many regions. “We have considerable experience as a host country for some mega international events,” he adds, and he lists the Winter Olympic Games in Sochi, G20 Meeting, APEC Summit, BRICS/SCO Summits in Ufa and w w w.exhibitionworld.co.uk