Exhibition World Issue 5 - 2018 - Page 13

News expected visitors to organic expo BIOFACH AMERICA Trade show visitor survey underway Explori teams up with UFI to undertake global study into exhibition visitor insights USA tops award index A new index published by Eventex has revealed the top 20 destinations for meetings and events around the world. The USA was fi rst, followed by the UK and the Netherlands, which were tied for second place. Other popular destinations included Austria, Italy, Poland and Belgium. The results are based on a weighted score that takes into account the number of wins from each destination in the Global Event Industry Awards over the past two years. Ovanes Ovanessian, co-founder of the Eventex Awards, said: “Eventex Awards gather together the crème de la crème of the events world. Its exponential growth in the past Exhibition research specialist Explori is undertaking a major research project in partnership with UFI, the global association of the exhibition industry. The report, entitled ‘Global Visitor Insights’, will be the biggest ever study into today’s typical trade show visitor, and aims to shed light on their future expectations of trade shows. Explori is inviting all B2B organisers to join the major organisers already participating, to reach millions of visitors globally. In addition to insights gleaned from Explori’s global data set, the study will also focus on some of the key topics facing the industry, including changing event formats, emerging technologies, engaging more diverse audiences, and competition from other channels. Swatch withdraws event sponsorship Swiss watchmaker Swatch Group has pulled out of the 2019 Baselworld watch and jewellery trade fair. few years has turned it into a true institution in the event industry.” Evans heads to America Swatch was the fair’s largest and most important sponsor, and it is not the fi rst to pull out of the show. Debbie Evans, currently the Several brands have already departed, citing high costs president of Reed Exhibitions (RX) and insuffi cient returns. South East Asia and Australia, is Major exhibitors such as Swatch budget about USD$50m for each edition of the fair, and the loss off this revenue will be a huge hit for Baselworld. Swatch chief executive Nick Hayek was quoted as saying: “The Swatch Group has decided not to be present at Baselworld from 2019.” He cited the fair’s expensive exhibition building as a reason for the moving to the U.S. to take on the role of president, RX U.S. Evans currently runs an RX business spanning fi ve countries and over 50 events. She will report to Herve Sedky, President of RX Americas. decision to withdraw. w w w.exhibitionworld.co.uk Issue 5 2018 11