Advertising Feature
Dubai: Your next stop destination for
sustainable exhibitions in the Middle East
With the growing
trend of sustainability
across the globe, the
Middle East is also
taking actions.
T he World Expo is around the
corner in Dubai and one of its key
focuses is to use sustainable
materials, reducing waste and
improving sustainability awareness
setting a goal to retain 80% of the
permanent construction post Expo.
Local contractors are adapting their
current disposable processes to see
how they can improve not only for
Expo but for the future of events
and exhibitions in the Middle East.
The breakthrough of sustainable
materials used for Exhibitions
As we all become more aware of
the impact we make on the planet,
some contractors look at the way
they produce exhibition stands,
from the materials to how they are
disposed. One of the most advanced
developments is the zero-waste
modular wall system introduced
by Electra. Based on an aluminum
frame construction it has various
surfaces such as glossy, white, wood
that can be mounted in different
combinations to create display walls,
signage, backdrops and more. Made
as per the best European standards
of quality and durability the surfaces
can be easily removed for multiple
long-term use including permanent
installations. Available in various
widths and heights, the panels offer
numerous possibilities of integration
from graphics, lighting elements,
doors, screens including completely
adjustable flat, curved or angled
backings.
What you need to know about
Dubai. From niche trade shows,
to boutique hotels and exhibition
halls, Dubai’s flourishing events and
exhibitions industry is a prospering
sector that is calling out to the
European market.
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Image 1. In association with A.A. Almoosa
inspired by Mirna Tenidis 2018
Image 2. Smart Dubai at Gitex Technology
Week 2019, built for Prisme International
Image 3. Space Design by Ammar Basheir
UNESCO 42ND World Heritage Committee
at the Kingdom of Bahrain 2018
Contact Us:
+971 4 456 3827
[email protected]
www.electrasolutions.com
Dubai, United Arab Emirates
Allow time to gain knowledge and
understanding of the culture. Their
working week starts on Sunday
and ends on Thursday meaning the
communicative working week is
cut to 4 days. Approximately 85%
of Dubai’s population is expatriate,
therefore dealing with different
nationalities and languages will
become routine. The high season
in Dubai begins in September and
ends in May, subject to Ramadan.
This is also due to daily heat highs
of 45 degrees C in its summer
months, so consider this when
looking to exhibit here.
Innovation: the key to your next
contracting partner. Look to find a
partner that has the same level of
expected standards. Whether it be in
the materials they use, their health
and safety measures or project
planning methods; understand the
company to the fullest. Trust the
contractor’s credentials and client
testimonials, check out their website
and memberships to international
trade associations such as ESSA and
IFES. Perhaps meet face to face with
a representative based in Europe
or request to visit the company’s
factory/workshop.
Meet Electra, a Dubai G.C.C provider
of exhibition contracting and project
management solutions. Electra is a
fully integrated solutions provider
and production house implementing
sustainable innovations for events,
exhibitions, and environments in
the Middle East. Bringing to life the
most challenging and demanding of
projects, from custom made stands
and conferences to décor set up and
rental services.