Exhibition World Issue 2 — 2019 - Page 62

IAEE Providing value beyond trends or industry associations like the International Association of Exhibitions and Events®(IAEE), it’s not just about providing best practices or industry trends. Those things are still important, but now more than ever, associations need to remain relevant to retain and attract new members. IAEE explains here how it is doing that. Edelman releases its annual trust barometer each year which gauges trust among businesses, governments and the media. For the first time in 18 years, businesses are perceived as being more trustworthy than governments or media. Why is this important? Members are looking to their association to provide trustworthy, timely and valuable information to help them with their jobs. The association brand and message have never been more important. Providing value beyond trends and best practices is how we stay relevant to our members at the IAEE. For several years, and in some cases even decades, IAEE has been building a foundation for professional development in the exhibitions and events industry. What started with the Certified in Exhibition Management®(CEM) Learning Program in 1975 has now evolved into the IAEE Certification Journey. From workforce-ready certificates 62 Issue 2 2019 to the globally recognised CEM designation, IAEE now offers new certifications for CEM Advanced Professional, CEM Fellow and CEM Emeritus, all in an effort to provide life-long learning opportunities in exhibitions and events management. Women’s Leadership Initiative Since 1928, IAEE has built its reputation by nurturing not only career and professional development, but creating communities for industry professionals to share best practices, network and create life-long connections. Communities are a key part of the IAEE strategic plan and we cultivate those connections around everything we do. Most notably, IAEE’s Women’s Leadership Initiative provides a holistic approach to developing leadership skills for women in the exhibitions and events industry regardless of age, individual situation or current position. This includes a dedicated community on various platforms, a signature Women’s Leadership Forum (WLF) in the Washington, D.C. area each April, along with new regional WLF events in Los Angeles, CA; Schaumburg, IL; and Dallas, TX. In 1995, IAEE started the Krakoff Leadership Institute or KLI – named after industry legend Robert Krakoff. KLI was formerly the Future Leaders Institute. Both WLF and KLI provide customised leadership development no matter where you are in your professional development. This is important to note because members are looking for personalised journeys. Long gone are the days of dictating a ‘one size fits all’ package. Finally, Expo! Expo! IAEE’s Annual Meeting & Exhibition, held in December, is dubbed the ‘show for shows’ for a reason. The event brings a diverse marketplace of organiser needs together while providing three days of insightful education covering all facets of exhibition management. These events, coupled with community engagement through chapters, digital platforms and events all create the value that keep members happy. View the website www. iaee.com to see what the association is all about. w w w.exhibitionworld.co.uk