IAEE
Providing value beyond trends
or industry associations
like the International
Association of
Exhibitions and
Events®(IAEE), it’s not just
about providing best
practices or industry
trends. Those things
are still important,
but now more than
ever, associations
need to remain
relevant to retain
and attract new
members. IAEE
explains here how it is
doing that.
Edelman releases its annual
trust barometer each year
which gauges trust among
businesses, governments and the
media. For the first time in 18 years,
businesses are perceived as being
more trustworthy than governments
or media. Why is this important?
Members are looking to their
association to provide trustworthy,
timely and valuable information
to help them with their jobs. The
association brand and message
have never been more important.
Providing value beyond trends and
best practices is how we stay relevant
to our members at the IAEE.
For several years, and in some
cases even decades, IAEE has
been building a foundation for
professional development in the
exhibitions and events industry.
What started with the Certified in
Exhibition Management®(CEM)
Learning Program in 1975 has now
evolved into the IAEE Certification
Journey.
From workforce-ready certificates
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Issue 2 2019
to the globally recognised CEM
designation, IAEE now offers new
certifications for CEM Advanced
Professional, CEM Fellow and CEM
Emeritus, all in an effort to provide
life-long learning opportunities in
exhibitions and events management.
Women’s Leadership Initiative
Since 1928, IAEE has built its
reputation by nurturing not only
career and professional development,
but creating communities for
industry professionals to share best
practices, network and create life-long
connections. Communities are a key
part of the IAEE strategic plan and we
cultivate those connections around
everything we do.
Most notably, IAEE’s Women’s
Leadership Initiative provides a
holistic approach to developing
leadership skills for women in the
exhibitions and events industry
regardless of age, individual situation
or current position. This includes a
dedicated community on various
platforms, a signature Women’s
Leadership Forum (WLF) in the
Washington, D.C. area each
April, along with new regional
WLF events in Los Angeles,
CA; Schaumburg, IL; and
Dallas, TX.
In 1995, IAEE
started the Krakoff
Leadership Institute
or KLI – named after
industry legend
Robert Krakoff. KLI
was formerly the Future
Leaders Institute.
Both WLF and KLI provide
customised leadership development
no matter where you are in your
professional development. This is
important to note because members
are looking for personalised journeys.
Long gone are the days of dictating a
‘one size fits all’ package.
Finally, Expo! Expo! IAEE’s Annual
Meeting & Exhibition, held in
December, is dubbed the ‘show for
shows’ for a reason. The event brings
a diverse marketplace of organiser
needs together while providing three
days of insightful education covering
all facets of exhibition management.
These events, coupled with
community engagement through
chapters, digital platforms and
events all create the value that keep
members happy.
View the website www.
iaee.com to see what the
association is all about.
w w w.exhibitionworld.co.uk