Exhibition World Issue 2 — 2019 - Page 47

Strategy over-the-counter in the United States may require a doctor’s prescription in India. While this creates challenges, we ultimately tailor the events to each domestic market while still drawing an international audience and global community. We are responsible for leading a global network of clients, academics, investors, and associations to new opportunities within the context of how local pharma regulatory structures may impact the entire pharma supply chain. With 15 market-leading exhibitions and 110 conferences, Informa Exhibitions’ Healthcare portfolio brings together 10,000 exhibitors and hundreds of thousands of healthcare professionals annually with a focus on medical equipment. Depending on local demand, we see a variance in the type of products being showcased. Our largest events, Arab Health and Hospitalar, showcase the latest advances in medical devices by the world’s leading manufacturers, while events serving less developed markets – for example, in Africa – generally feature products for more cost-conscious buyers, as well as point-of-care solutions required in areas where nearby healthcare facilities may not be available. Governments in less developed healthcare markets are catching up on compliance and regulatory standards applied to medical equipment used in local public and private healthcare facilities. In most markets, only locally registered businesses are permitted to sell medical equipment to the local healthcare sector, supporting quality control and compliance. As a result, many medical device manufacturers work with one or multiple local dealers and distributors to effectively market their products, particularly in less established and sizable markets. Our exhibitions play a major role in connecting manufacturers with these dealers and distributors, who make up an important part of our events’ visitor base. w w w.exhibitionworld.co.uk “Products that are available over-the-counter in the United States may require a doctor’s prescription in India” To be successful as an organiser, we are aware of the crossover between events, but ultimately listen to our customers and drive our strategy from local market feedback and needs. While the ultimate goal of our healthcare exhibitions is to facilitate business between buyers and sellers, no region is exactly the same and depending on local demand, we often see a variance in the type of products being showcased Informa Exhibitions’ Healthcare portfolio mostly operates in emerging markets where a relative lack of market transparency ensures that our customers benefit significantly from the connections that we facilitate. Aside from the usual logistical, commercial and legal considerations when running events in a certain market, there are markets where local or regional regulatory frameworks involve additional compliance requirements on us and our customers, for example when it comes to sponsoring educational content for healthcare professionals. By providing educational programmes to healthcare professionals alongside our exhibitions, we facilitate continuous education for local healthcare providers, better patient care for the host community, and the opportunity for healthcare professionals to witness the latest innovations in healthcare equipment from around the world. For example, Africa Health, which launched nine years ago in Johannesburg as a spin-off of our Arab Health exhibition in Dubai, now has partnerships with local and regional societies across a great range of medical specialties, including public health, obstetrics, and emergency medicine, among others. As a result, Africa Health now features the largest multitrack scientific conference programme in Africa, providing education to over 4,000 healthcare professionals. By donating all revenues generated through these programmes to a local charity in the healthcare field, we are fostering a healthier population in the markets we operate in. Issue 2 2019 47